Using Contemporary Wall Art Inside Your Business

Posted by on Oct 24, 2016 in Blog | Comments Off on Using Contemporary Wall Art Inside Your Business

Look around you when you enter an office the next time. Do you notice any wall art? If you do, it probably falls into one of two categories: it is either the result of an afterthought or clever planning. The firm that treats art as something you bring in at the last minute will usually rely on commercially available, mass-market produced images. You may have even seen the same print or painting in two different locations and at the local big box office supply store. But when you deal with a company that does it differently, you notice how these products underscore a brand and ambiance. How can you succeed in using contemporary wall art inside your business in the same way?

Wall Graphics Add Color and Pizzazz

using contemporary wall art inside your businessusing contemporary wall art inside your businessusing contemporary wall art inside your businessusing contemporary wall art inside your businessusing contemporary wall art inside your businessusing contemporary wall art inside your businessusing contemporary wall art inside your businessGraphics run the gamut from unframed decals featuring photos over geometric shapes all the way to whole-wall treatments with color-infusing designs. Case in point is the image of a stone wall featuring blue accents at uneven intervals. Artistic and contemporary for sure, this type of graphic makes it possible to present a corporate color in a meaningful way without displaying advertisements. Moreover, when you choose this kind of product for the color ambiance of your space, you do not have to rely on copious knickknacks that collect dust. Additionally, the use of the pattern can bring definition to an otherwise overwhelmingly large wall space.

Prints Catch the Eye and Make Subtle Branding Overtures

using contemporary wall art inside your businessA print is usually a mounted piece of artwork. It can be a photo that you took, a stock image yusing contemporary wall art inside your businessou selected, or a graphic you chose from your company’s website. It pays to exercise caution with the display of prints.

  • Go small or go big. There is not much of an in-between when you want to make a statement. For example, the use of one framed graphic against a white wall background works well when this wall features bricks, and you can clearly see their outlines under the paint. If the wall is smooth, consider the one image broken up into three separate graphics that take up just a bit more wall space. In contrast, cover your entire wall with framed prints that display in a horizontal direction.
  • Get expert input. One of the biggest mistakes we see business owners make is the selection of a hot stock image that everyone loves. Sure, it is the flavor of the month, but remember that tastes change and that you end up with the same artwork as many competitors. Instead, choose something that bespeaks the brand message of your company and has a timeless appeal.
  • Limit your colors. Pick out a dominant color. If you feature multiple prints, they need to display either this color or shades that complement it. Do not choose multiple dominant colors for the same space because it will lead to a presentation that is confusing to the eye. If you have ever been at an art gallery with multiple products on the walls, you know what we mean. The eye does not know where to look first.

Nothing Creates Ambiance like Murals

using contemporary wall art inside your businessWhen you intend on using contemporary wall art inside your business, but you want it to set the tone for your clients’ interactions with your brand, you cannot go wrong with the mural. Choose an image that encapsulates what your company is all about. From there, it is a snap to find accessories that support its message.

If all of this sounds confusing, do not worry. Contact us today for assistance.

using contemporary wall art inside your business