Use Custom Retail Signs to Boost Foot Traffic and Increase Sales

Posted by on May 17, 2018 in A-Frame Signs, Blog, Business Signs | Comments Off on Use Custom Retail Signs to Boost Foot Traffic and Increase Sales

What does it take to turn the heads of passersby and stop shoppers in their tracks? Custom retail signs are the obvious answer. But even here, you have plenty of options open to you. Here is what you need to know.

Retail Store Sign Ideas That Create Urgency and Trust

custom retail signsEmphasize your brand message. It reminds shoppers why doing business with you is a good idea. Moreover, use color psychology to your advantage. Blue inspires trust while red excites people. Adding a large red component encourages action and urgency in the shopper. It warns the prospective customer that there is a deal that will not last. Combine the color with lettering that supports this sentiment. Examples of possible signage solutions include window graphics and posters.

Clear Visibility of the Message is the Key to Its Success

custom retail signsRetail store sale signs that passersby cannot see will not draw attention. The goal is for the customer to step closer and pause. Window graphics or banners with seasonal décor work well. When you place posters on the interior of a window, hang them higher so that the shopper looks up and sees them in contrast with a white ceiling. This little trick ensures the ideal color difference and prevents the appearance of clutter when there is a lot of foot traffic on the other side of the pane.

Sometimes, Text is the Only Way to Go

custom retail signsSpelling out your message works well. When you can keep it brief, consider a window graphic. The repetition of a keyword such as “sale” is a staple of retail store signage design. There must be an excellent contrast between the lettering and the backdrop. Incorporate red into the mix for best results. This product is a good option for use as a temporary seasonal marker that shakes up your standard marketing presentation.

Interrupt the Flow of Foot Traffic

custom retail signsNothing slows down consumers in front of your retail location more effectively than an A-frame. Sturdy plastic creates the backdrop for a marketing message that incorporates your branding as well. Choose an imprinted setup or select a sign with an insert portion. We can print several posters for the various seasonal needs your business experiences. As soon as you are ready to advertise for a specific event, you can change the look of the A-frame.

How to Order Custom Retail Signs for Your Georgia Business

Do not leave your next retail advertising campaign to chance. Our business sign experts want to help you put together a set of signs that get attention and help you to reel in foot traffic. What is more, we want to assist you with showcasing a brand message that turns shoppers into buyers.

Start your project by talking to our graphic artist. This pro can design your signage from the ground up or integrate style elements that you already have on hand. What is more, we can also help you incorporate new signage with the products that you already have on hand. Contact us today to get started on your project.

custom retail signs