What Are the Most Effective Trade Show Displays In Atlanta?

Posted by on Dec 13, 2013 in Blog | Comments Off on What Are the Most Effective Trade Show Displays In Atlanta?

Best trade show displays for Atlanta and Cumming GATrade shows are a tremendous marketing opportunity for any company. Consider that the vast majority of attendees have never actually met with your business’ sales staff. Since trade show attendance is driven by willingness to shop for a good or service, companies know that these events are fertile ground for advertising the established and new products in their lineups.

At Meridian Signs and Graphics, we get many questions about the most effective trade show displays in Atlanta. Our clients want to know what works, what doesn’t and how they can display their customized banners and marketing literature to its fullest advantage. We have collected some information and offer you answers to the most common questions.

Size Trade Show Displays with the Venues in Mind

As noted by the Center for Exhibition Industry Research (CEIR), the vast majority – 41 percent – of exhibition venues are convention centers. Also popular – to the tune of 39 percent – are hotels. Conference centers and seminar facilities are favored by 20 percent of event organizers. Square footage of the trade show locations can vary between 3,000 square feet and more than 100,000 square feet. Is it possible to hedge your bets and buy a trade show display setup that suits all locales? The answer is a resounding yes.

Choose Display Components with Adaptability in Mind

Retractable Banner Stands for Trade Show Displays AtlantaThere are some signage options that suit all venues.

  • Flags. Made to mimic some content of your customized banners, these flags are fun and perfect for adding a bit of a barrier between your display booth and the next booth over.
  • Wayfinding signage. You want attendees to come to your booth. If you are stuck in a corner or otherwise need to find a way to alert folks to your presence, pick arrows and similar wayfinding signs that generate interest and – literally – point consumers in your direction.
  • Retractable banner stands. There is always room for one or more banner stands. Even in smaller hotel venues, there is enough room at the door or down the hallway to place one or more of these stands. They are quick to set up and big on delivering your advertising message. Build brand awareness before the first attendees ever set foot inside the show room.
  • Table throws. Customize your table throw to have some of the design elements that you picked for your retractable banners or flags. Colors, typeface and logos should be the same or at least very similar. Opt for large throws that will cover your entire table.

Buy Trade Show Graphics and Displays OnlineOf course, there are also signage options for the larger venues. When you know that you have some square footage to work with, you need to fill up the space with marketing materials that display your company name, logo and some product information.

  • Pop-up banner displays. Group them together to deliver an interesting and detailed product message. Placing three in a row is almost as good as opting for three retail display panels.
  • Retail display. An impromptu booth, this setup allows you to structure the space of a larger display area. Highlight the area where you interact with attendees. Other portions of the displays may be made up by informational stands only.
  • Curved trade show display. When the space is slightly smaller but still large enough to accommodate a full-sized display, opt for a curved product. It works well with the space without making your display look cramped.

So, what are the best trade show displays? Whether you intend to bring your business to Cumming, Milton, Duluth or Atlanta, Georgia, choose adaptable displays that you can mix and match to suit the venue. Our friendly graphic designers are ready to offer you more specific advice and suggestions that are custom-tailored to your company. Please contact us today!

Don’t forget to follow us on Facebook and be sure to bookmark our Signage Blog for tips on how to market, advertise and brand your business!