Top 3 Reasons to Update Your Indoor and Outdoor Signs

Posted by on Jul 5, 2018 in Blog, Exterior Signs, Interior Signs for Atlanta GA Professional Buildings | Comments Off on Top 3 Reasons to Update Your Indoor and Outdoor Signs

Some of the lights in your outdoor signs are not working so well any longer. There are some cracks around the edges, the marker looks weathered, and the sign looks like it has seen better days. These are all telltale signs that it is high time for an upgrade. However, there are less obvious – but just as persuasive – reasons that now is the time to update your indoor and outdoor signs.

1. The Initial Sign Was Big on Budget-Friendly but Small on Brand-Specific

Update Your Indoor and Outdoor SignsMaybe you initially had to pinch pennies to open your location. You knew that you needed a sign. However, with finances being tight, you did not invest in the quality that your message deserves. If this applies to your outdoor signs, now is an excellent time to make the upgrade.

These signs are among the first branding and marketing materials that consumers see. If a sign looks “cheap,” it does not send the message that you want. Of course, you do not have to spend a mint to have a great-looking sign. Case in point is the setup of a pylon marker that features contemporary acrylic plaques with the corporate brand colors of the individual businesses.

2. The Sign Was Top of the Line in the 1980s But Is Outdated Now

Update Your Indoor and Outdoor SignsContemporary signage attracts today’s consumer base. Even though a sign may have been exactly what you needed a few decades ago, it may no longer hold the same appeal for today’s preferences. You frequently see these situations with monument signs. The HOA orders a monument for an established neighborhood.

After a few decades, it gets harder and harder to have new people move in. A change of signage could make the neighborhood more appealing to contemporary house hunters. Something as simple as a dimensional letter panel paired with the traditional brick and mortar setup could be precisely what you need.

3. Your Brand Message Changed Somewhere along the Line

Update Your Indoor and Outdoor SignsBranding is a major component of successful signage displays. The brand message helps the prospective customer find common ground that makes doing business with you the right decision. However, many companies rebrand at some point. If your sign no longer reflects your brand message, it is time for a change.

This understanding applies to signs on the outside as well as on the inside. For example, if you changed the focus of your law practice, it makes sense to upgrade your lobby sign as well. The same goes for changes in colors and fonts. You want your customer to recognize your brand and connect it to the information they saw in print ads or on the website.

How to Update Your Indoor and Outdoor Signs

Discuss your plans with our sign shop’s team. We help you find the most cost-effective way of making the switch. In some cases, doing so means an upgrade of a sign’s front. In other situations, you may need to replace the entire product. Contact us today to find out what your options are and to get started on your project.

Update Your Indoor and Outdoor Signs