Spice Pik Advertises Products with Window Bands in Cumming GA

Posted by on Dec 28, 2017 in Blog, Window Graphics, Window Lettering, Window Wraps | Comments Off on Spice Pik Advertises Products with Window Bands in Cumming GA

Frequent readers of our blog will remember the channel letters with a raceway mount we did for Spike Pik’s location at 5910 Bethelview Road. Introducing the brand to shoppers, the company attracted plenty of attention and buyers. Now, the business wanted to highlight the many available products in its inventory with window bands in Cumming GA.

Window Band Graphics Advertise a Product Menu

Window Bands in Cumming GAThere are plenty of ways that a retailer might advertise a menu of the products it offers. The most typical display involves the use of a bulleted list. However, the management team at the Spice Pik store had a different idea. After consulting with our client, we designed horizontal window bands that feature highlights from the venue’s product selection.

They spell out that this store sells groceries, offers cosmetics, deals in organics, and specializes in Halal meats. They make it possible – at a glance – to find out what sets apart this location from other nearby stores. In the process, the use of corporate colors ensures that customers readily associate the products with the company’s name and presence.

How Window Graphics Communicate with Consumers

Window Bands in Cumming GAThere is a three-fold approach to using window graphics.

  • Generating name recognition. For a newcomer to a shopping center, it makes sense to get the name out. Consumers need to know who is opening up. We recommend using the font and color display that you have chosen for your website. An introduction to corporate colors is an excellent way for getting the word out about your business.
  • Creating brand awareness. Your brand message lets you connect with your customers. They choose your business, as opposed to a competitor’s because they buy into what you stand for. You reinforce this message with colors and shapes. By displaying the corporate color palette on your windows, you remind shoppers of your brand and what it represents.
  • Reinforcing product knowledge. Do passersby know what you sell? In some cases, a company’s name can be misleading or limiting. Ensure that shoppers have a full understanding of the breadth of products you offer inside. Presenting these details with window graphics is particularly essential when you are adding new items to your inventory and want to ensure that even long-time customers know that something is changing.

In the case of the Spike Pik, the window bands target two out of the three goals. Some retailers or service providers decide to emphasize only one aspect with window graphics and then use added signage to introduce the other two components. Doing so is an excellent move when you want to combine year-round advertising with seasonal messages.

Advertising with Window Bands in Cumming GA

Take a page from the playbook of Spice Pik to advertise your products or services with window bands. Not only do they help you to introduce your brand, but they can also be instrumental in getting new shoppers to enter your venue. We help you choose a display style and size that is ideally suited for your location and window size. Contact us today to get started on this project.

Window Bands in Cumming GA