Your business uses a van to visit customers, pick up supplies, and haul crews. Turn it into a rolling billboard that introduces prospective new customers to your brand. What is the best way to communicate your information? Is there a “right” way of using van graphics in Johns Creek GA? In fact, there is.

Keep it Simple

The van is on the move. Although there will be times when you are stopped, the vehicle is typically in motion. Other drivers are in motion, too. The simpler the message setup, the easier it is for others to take in your information. For some businesses, this might mean a contrasting text color. Bolden the corporate name, logo, and contact information. Choose a different font for your brand differentiation.

Use Color for Flair

van graphics in Johns Creek GAIntroducing a brand color is an excellent step to take. If you decide to go this route, do not make it boring. Use the splash of color to be a head turner. For example, depict your logo in such a way that it takes up a significant portion of the van’s surface and maybe overlaps with other features. Doing so may sound as though it would be counterproductive. However, it is actually an astute attention getter. The eye registers that something is off, and the onlooker wants to determine what it is. In the process, the consumer learns about your company.

Do Not Be Afraid to Combine Graphics with Partial Wraps

For a corporate palette presentation, a partial wrap is your best option. It lets our designer put together a mix of your colors alongside the logo graphics. Many image depictions end where the van’s windows begin. You do not have to follow suit. We can use perforated vinyl to continue your message on rear and rear side windows. Doing so is unusual, which gets your van more attention. It also does not limit your spatial displays, which is excellent for smaller vans or those with multiple windows.

Should All Fleet Vehicles Look the Same?

van graphics in Johns Creek GAIf your van is part of a fleet, common sense would tell you that all vehicles should have the same graphics setup. It will maximize your brand’s exposure. Most importantly, this practice ensures that consumers see a cohesive message across the city. After all, depending on the number of vans you operate, many consumers will see multiple vehicles in the course of a day.

That said, there is another school of thought. Some business clients have had excellent success with interspersing a couple of different designs into the mix. Going this route is advantageous because it allows you to address a different segment of the target demographic with a varied graphics setup. The secret to success is to keep the overall framework of the graphics presentation the same. Only switch out specific key elements that resonate with your prospective customers.

How could you present your brand today with van graphics in Johns Creek GA? Learn more about your options by talking to our graphic artist.

van graphics in Johns Creek GA