Seasonal Signage for Your Business This Summer

Posted by on May 10, 2018 in Banners, Blog, Pylon Signs, Wall Graphics | Comments Off on Seasonal Signage for Your Business This Summer

Summer is right around the corner. Do you have the best possible signage in place? If you are unsure whether you need seasonal signage for your business this summer, we can help. Here is what you need to know.

Seasonal Signage Boosts a Company’s Relevance

seasonal signageIn fact, the signs directly address your established clientele or customer base. These consumers believe that they know you. Do they know what you offer for the summer? For example, a martial arts studio may schedule summer camp classes for kids. A bakery may be preparing special treats with a unique warm-weather appeal.

However, unless you communicate these special offers, your customers may not include you in summer-themed decision-making. They may take their kids elsewhere and choose a different vendor for their treats. When you consider that there are plenty of holidays and special occasion that happen in summer, you do not want to miss out on the consumer dollar that the season offers.

Keep Your Marketing Fresh

seasonal signageConsider also that the summer has symbols all of its own. In contrast, your marketing is probably the same that it has been for a while. Even though you do not want to replace your entire signage suite to bring in the new season, you can augment what you have with some of the summer’s symbols.

Choosing the Best Seasonal Signage for Your Business This Summer

seasonal signageCases in point are mesh banners that advertise summer season products and services. Insurance policies for boat or RV rentals, brightly colored towels, summer reading materials, and a host of other products are easy to advertise with these outdoor signs. Moreover, they brighten up your façade, which gets you plenty of attention – and foot traffic.

Floor graphics are an excellent method for setting the mood inside your store or office. If you are launching a new product or service this summer, these splashes of color make a great impression. They also entice your customers to ask questions. Exciting new products are great ways to engage shoppers with your brand messages.

Another good option is a set of back-to-school signs. Toward the end of summer, children return to school. Choose static cling window graphics to advertise your products that could fall into this category. You do not have to stock backpacks and pencils to be relevant. Car dealerships and clothing retailers also get in on the action. By featuring the information on the glass panels of your storefront, you encourage the impulse stop.

If you have an LED reader board that is part of your exterior signage, you can go even further. Whether it is part of a monument or building marker, the message that you display can take on a unique summer season slant. Spell out the offers you have and even make suggestions for summer purchases and savings.

With so many options open to you, it makes sense to discuss them with an insider. Our sign shop routinely works with business owners who recognize the many marketing and branding opportunities that seasonal signage provides. Contact us today to get started on your project.

seasonal signage