Why Routed Signs Make Great Exterior Signs!

Posted by on May 16, 2019 in Blog, Building Signs, Business Signs, Exterior Signs | Comments Off on Why Routed Signs Make Great Exterior Signs!

When business owners contact Meridian Signs and Graphics to talk about building signage, they typically inquire about channel letters, LED signs, metal plaques, or dimensional letters. However, lately, we have been getting more questions about routed signs. It is true; routed signs make great exterior signs. Here is what you need to know.

How the Routing Process Works

routed signs make great exterior signsTypically, you expect your style elements to display as three-dimensional features. This is true for layered signage and stand-alone elements. Routed signage is different. Our technicians cut material away from a surface, thereby creating grooves. We use a machine for this process, which differentiates routed products from carved ones that still require the personal touch.

Next, we apply coloration to the product. Depending on your material of choice, we can apply color to the base material, the grooves, or both. Filling the grooves with a darker color and leaving the surface in a lighter tone creates an attractive wayfinding aspect. Switching this setup around boosts brand recognition and awareness.

Choosing a Material for Exterior Signs

routed signs make great exterior signsWorking with a router does not limit your selections. If anything, it expands on them. For example, high-density urethane (HDU) is an excellent material for this product. Because it is manmade, insects do not eat it. Besides that, it weathers exceedingly well. Most importantly, we can work HDU to mimic the appearance of wood.

Although our shop gladly prepares wooden signs for you, we caution you to remember that the material is susceptible to insect damage and premature weathering. Router application also works well for acrylic, aluminum, PVC, polycarbonate, a variety of metals, and foam products.

Who Uses Routed Signs Already?

routed signs make great exterior signsCountless businesses have already invested in this signage solution as the face of their brands.

  • Residential communities. High-end condominium management companies, assisted living communities, homeowner associations, and neighborhood associations display routed signage at the entrances to their properties. Frequently, these signs take the forms of plaques that attach to a post or monument sign.
  • Restaurateurs. Hanging out a shingle is the quintessential method for attracting business to a bar, pub, or eatery. A routed sign attracts attention because of its vibrant color play. Because the manufacturing method imbues the finished product with plenty of character, the signage stands out and hints at the brand message.
  • Retailers. When others feature the typical signage all around you, stand out with routed works of art that highlight what you are selling. These signs look so different in the retail environment that they generate interest in what you might be offering that they could easily contribute to the impulse stop.

Ordering Your Routed Sign Today

If we have convinced you that routed signs make great exterior signs, it is time to see how your brand message could look when using this medium. Meridian Signs and Graphics serves the business communities in and around the Atlanta Metro area as well as Alpharetta, Duluth, Cumming, Milton, Buford, Suwanee, Roswell, Johns Creek, Woodstock, and Canton.

Contact us today to learn more about your options!

routed signs make great exterior signs