Front and Side Exterior Building Signs in Alpharetta Boost Brand for Hedman Hedders!

Posted by on Jun 8, 2017 in Blog, Building Signs, HDU Panel Signs | Comments Off on Front and Side Exterior Building Signs in Alpharetta Boost Brand for Hedman Hedders!

The Hedman Performance Group started in 1954 as Hedman Hedders. From its first exhaust tubes, the business has grown into a power boost empire. Hedman Husler Race Hedders feature exhaust systems, engine mountings, gaskets, and headers. The local dealer for this national company does business out of 730 Branch Drive. When the management team wanted to highlight the business’ brand messages, its representative contacted our experts to discuss the design of front and side exterior building signs in Alpharetta, GA.

Two Signs Attract More Attention than a Standalone Product

Exterior Building Signs in Alpharetta GA

After consulting with the client, we learned that the business wanted to address consumers approaching the building from the front as well as those driving past its side. Doing so makes sense since it increases the audience for the brand message. We designed two signs that measure 10 feet by 10 feet and eight feet by eight feet. Both present the company’s name and iconic logo.

They feature images that underscore the business’ ties to auto racing and the sale of performance parts. Their sizes make the markers easy to notice. In fact, the red color that takes a predominant role in the design of the signage grabs the eye! Now, the company succeeds in presenting brand messages via eye candy for its targeted demographic.

Exploring the Power of Multi-Side Marketing Messages

Front and side exterior building signs in Alpharetta GA

More and more business owners are catching on to the power of multiple brand or marketing messages. That said, libraries, museums, and similar venues have done so successfully for decades. The trick here is to capitalize on the façade space you can work with. Multiple signage types work well. Examples include aluminum boards and lightbox cabinets. For temporary signage solutions that you can change with the seasons, we recommend vinyl banners that we custom cut to meet your spatial requirements.

If you do not have a second façade to work with, you can still add multiple signage solutions that heighten the message appeal of your primary business marker. Cases in point are floor stickers and flutter flags. When you have landscaping near your business’ entrance, also consider the use of lawn signs you might turn to address individuals coming from other directions.

Exterior Business Panel Signs in Alpharetta GA

What makes this approach work so well is the repetition of the message. Since you have the option of featuring an identical sign on any side of your venue, you can significantly enhance the brand awareness of consumers. Another option is the presentation of signage that features slightly different images. Brand building in this setup works because it provides multiple opportunities for showing off your products in various usage situations. Choosing this approach boosts brand knowledge of customers as well as prospective clients.

Explore Brand Building with Front and Side Exterior Building Signs in Alpharetta, GA

If we have piqued your interest in displaying dual brand messages that reach more consumers, discuss your thoughts with our graphic artists. Whether you want us to put together a permanent signage solution or a temporary banner approach, we can help.

Ready to schedule a design consultation?

Free quote on exterior building signs in Alpharetta GA