Dry Cleaner Promotes Brand and Delivery Area with Partial Van Wraps!

Posted by on Apr 11, 2017 in Blog, Partial Van Wraps, Van Graphics, Van Wraps | Comments Off on Dry Cleaner Promotes Brand and Delivery Area with Partial Van Wraps!

Whether you have some wash and fold laundry, special occasion wear, area rugs, comforters, or daily office attire, Laura’s Valet Dry Cleaning can pick up the soiled items and return them washed, pressed, and ready for use. Serving the areas of South Forsyth County and North Fulton County, including the cities of Johns Creek, Alpharetta, Duluth, Suwanee, and Cumming, local customers no longer have to spend time on dry cleaner runs.

Vehicle Wraps for Drycleaners

So far, the business has been making its pick-ups and deliveries with a factory-white Nissan NV200 compact cargo van. It featured a small vehicle graphic in the upper middle. But the management team at Laura’s Valet Dry Cleaning realized that it could spread its brand message far more effectively by investing in one of our Nissan NV200 van wraps.

From Non-descript White to Purple and White with Logos and Marketing Copy

Partial Van Wraps for Delivery Companies

The transformation is nothing short of dramatic. We started with a partial wrap design that features a slanted purple presentation on the rear and sides of the vehicle. The upper left on each side displays the company’s logo and name. We repeat this information as a door graphic only on each side. On the door, you also notice the phone number display.

On the vehicle’s side, we highlight that the door-to-door service is complimentary; we also showcase a brief niche explanation that combines with a services menu. The rear of the van echoes the information. The dual presentation of the company’s logo is an excellent balance builder that helps anchor the details you see displayed on the sides. It assists with name recognition as well as the formation of brand awareness. Because you can take in the logo and name from every angle, there is little doubt that this setup will be far more efficient with marketing and branding than the initial one-graphic presentation.

Standing out in a Competitive Niche

Partial Van Wraps | Cumming | Alpharetta GA

All by itself, this van wrap is an excellent example of an ideal marketing and branding presentation. It gets across the message with a visually pleasing color display that combines to catch the eye and attention of those seeing the van on the street. But there is more to the design than meets the eye. While consulting with our client, we learned that the business wanted to differentiate itself from the competition on the road, too.

Other advertisements for similar businesses feature a harsher color delineation that does not flow as aesthetically as the purple and white appearance. This mixture is no accidental color combination but instead was selected for the purpose of highlighting harmony and an overall softer appeal, which translates into an underlying brand message all by itself.

Thinking about Marketing and Branding with Partial Van Wraps?

Nissan NV200 Partial Van Wraps | Cumming | Alpharetta GA

Take a page from the playbook of Laura’s Valet Dry Cleaning, and find out what it would take to transform your nondescript van into a mobile marketing powerhouse. Our graphic artists work with you to put together a look that bespeaks your brand message, catches the eye of the consumer, and makes name recognition a snap. Call us today to schedule a design consultation!

Free quote on partial van wraps