Contractor Fleet Graphics in Cumming GA Help DC Cheek Brand!

Posted by on Feb 13, 2017 in Blog | Comments Off on Contractor Fleet Graphics in Cumming GA Help DC Cheek Brand!

Located at 2630 Northgate Avenue, DC Cheek Heating & Cooling is famous for its friendly staff members and attitude that builds customer relationships. Not surprisingly, the company succeeded in winning the Best of Forsyth County Award in 2015, 2016, and it just received it for 2017. When the business’s management team decided to upgrade its mobile marketing setup with contractor fleet graphics in Cumming GA, its representative contacted us for assistance.

Treating Three Distinct Work Vehicle Models

contractor fleet graphics in Cumming GA The company does not use the same kinds of vehicles for its work. Because the heating and cooling contractor also specializes in indoor air purification services, the needed equipment differs and, therefore, requires varying transportation modes. After consulting with the client, we devised graphics packages for a covered wagon, transit van, and box truck. Each one displays the curved four-color design and corporate name and logo, contact information, and niche details. Because there is a notable similarity between the patterns, even though they adjust with the vehicles’ differing lines in mind, the brand message comes across loud and clear.

Branding with Fleets is Advantageous

contractor fleet graphics in Cumming GA Since you display your brand message as well as your advertising with several vehicles, you multiply the benefit you derive from the mobile marketing approach. When we design products for fleets, there are normally three approaches to take.

  1. Identical displays. Typically, fleet managers working with large groups of vehicles favor this approach. Each wrap or graphics package is identical in color selection, layout, and measurements. Even if different models are part of the fleet, the manager commissions a matching setup.
  2. Similar graphics. For the fleet manager who emphasizes the combination of vehicle lines with layout elements, the preference for similarities is clear. But because a full-size work truck wrap will not function well for a smaller passenger car, these folks are okay with moving a few things around or eliminating them altogether. What ties together this look is typically the color presentation with specific curvatures or line measurements.
  3. Varied displays. Some fleet managers want to make their customers look just a little harder. They keep three layout or style elements the same but shake up everything else. Case in point is the company with moving vans that show its name and logo against backdrops that vary in design.

contractor fleet graphics in Cumming GA Each approach has merit. The one you choose depends in large part on your company’s overall way of doing business as well as your personal preference. For example, if you have 50 vans in the field on any given day, you may prefer the identical setup. For 30 vehicles, you may opt for varied displays. We have also worked with fleet vehicles that show a specialized wrap or graphics package because they are involved in entirely different company activities. For example, a delivery truck might look distinct from the vans that bring the work crews to a site.

If you have been thinking of exploring the ways that contractor fleet graphics in Cumming GA would boost how your vehicles advertise and brand, discuss your plans with our graphic design specialists!

contractor fleet graphics in Cumming GA