Choosing Channel Letters in Cumming GA: What Are Your Options?

Posted by on Dec 30, 2015 in Blog | Comments Off on Choosing Channel Letters in Cumming GA: What Are Your Options?

Channel Letter Signs for Cumming GAStanding out from other businesses in your neighborhood does not have to be complicated. Choosing channel letters in Cumming GA, provides you with a wealth of customization options that allow you to differentiate yourself from other companies while also integrating a distinct branding element. What makes the product so versatile and popular in the local business community?

Understanding the Anatomy of a Channel Letter

Our technicians use aluminum to form the body of the product. Hollow on the interior, we use this space for the installation of the light source. We paint the body of the letter with a color that you choose. Depending on the illumination option, we add a polycarbonate or acrylic facing to the setup. The finished product then attaches to the building directly or via a raceway, which helps to hide the wiring for the lighting.

Lighting Options Turn a Letter Display into a Versatile Advertising Tool

Internally lit channel letter signs Cumming GASo far, the design of the product sounds pretty standard. The real reason for the popularity of this signage type is the illumination customization. For example, some channel letters are unlit. They still feature the iconic look that this sign brings to your façade but after dark, the sign does not light up but instead relies on the façade lighting that you have previously installed to make your location known.

Perhaps the most commonly chosen illumination option is the front-lit display. In this setup, the lights in the letters’ interiors turn on and illuminate the polycarbonate (or acrylic). This process causes the colorful fronts to light up and show off their typical colors even more boldly than usual. These signs act as beacons in the dark to attract customers. You see them on the fronts of grocery stores, hospitals and a wide variety of other commercial facades.

The exact opposite of this setup is the backlit (or reverse lit) display. The front of the letter closes up with aluminum and receives the same paint as the rest of the body if desired. The back features a clear polycarbonate cover. This type of channel letter cannot be flush-mounted to the wall but requires an offset mount. When the interior lights turn on, the closed off letter is bathed in a halo of light that escapes through the back. For a softer illumination effect, this is an excellent choice. It is a familiar sight for upscale grocery stores, restaurants, and chic boutiques.

Types of channel letters Cumming GAUnusual Lighting Options Underscore the Versatility of the Medium

If you are still not convinced that channel letters for Cumming, GA, businesses are the right choice, consider these unique display options. An open-face look appeals to business owners whose companies champion a minimalist, avant-garde or techno atmosphere. They remind of the old neon signs that used to be a staple in the “happening” parts of town. Now, you can have the modern equivalent.

Last, but not least, you have the option of combining a front lit and reverse-lit approach. In this setting, the colorful fronts of the sign light up boldly in the dark while a halo surrounds the product. This is the type of appearance that is not as common and, therefore, certain to catch the eye of motorists and passersby. Give us a call to learn more about this illumination selection – or to discuss the other ones we mentioned earlier.

Free quote on channel letters Cumming GA