Channel Letters for Wayfinding, Marketing, and Branding

Posted by on Feb 27, 2018 in Blog, Channel Letter Signs, Wayfinding Signs | Comments Off on Channel Letters for Wayfinding, Marketing, and Branding

When the Marines call, you answer. This also goes for our sign shop. When we received an inquiry from the Marines Officer Selection Office to discuss channel letters for wayfinding, marketing, and branding, we responded. We met with the client to review the setup of the signage at the new location.

Channel Letters Illuminate a Wayfinding Message

Channel Letters for Wayfinding Marketing and BrandingWe worked with the client to get the agency’s iconic font and symbol just right. Next, we formed the logo by creating an independent lightbox cabinet. Finally, we made the letters, which light up after dark. We placed them on top of another box cabinet that features the function of the office. The combination of the lettering, symbol, and informative details now assists the Marines with wayfinding, advertising, and brand communication.

Lit Channel Letters Provide Options

Channel Letters for Wayfinding Marketing and BrandingThere are different types of illumination you might choose.

  • Front lit. The front-lit channel letter is the one most commonly chosen by our clients. These signs emphasize the color display though bold illumination that makes the hues come to life after dark.
  • Halo lit. For a sophisticated presentation, consider the back-lit option. Here, you let the light escape through the back, reflect off the wall, and bathe the individual letters in a halo of illumination. The look is upscale, elegant, and emphasizes the font of your branding.
  • Combination. When you want your cake and eat it, too, we recommend a combination of both choices. Increase the numbers of LEDs to prevent any illumination loss.

Installation Choices Meet Your Façade’s Needs

Channel Letters for Wayfinding Marketing and BrandingMany clients prefer a flush mount. Doing so makes the letters blend in perfectly with the façade. But there are some cases where this installation method will not work. For example, if it is not possible to get behind the façade to hook up the electrical components, we may need to look for a different mounting method.

In this case, we suggest a raceway setup. It consists of an elongated box that holds all the electrical components. Installation is easier on the façade since we only need to drill a few holes. To let the box blend in better with the wall, we ensure a perfect color match. Some clients like this display because it emphasizes the three-dimensional nature of the presentation.

Integrating Your Logo with the Display

Channel Letters for Wayfinding Marketing and BrandingTake a page from the playbook of the Marines and select a stand-alone lightbox cabinet for the symbol. Typically, we ensure that the logo is right next to the lettering to facilitate brand awareness and recognition among customers. Another option is the presentation of your symbol as a wall graphic.

Does Your Company Still Need Channel Letters for Wayfinding, Marketing, and Branding?

Do not miss opportunities for displaying your brand. Our graphic artists can help you put together a building sign that catches the eyes of passersby. They may stop in on impulse, which is excellent news for any retailer or restaurateur. Another great option is the installation of channel letters for introducing a new brand message. When you discuss your signage needs with our experts, we can help you find the right setup for your building and its architectural appearance. Call us today to get started!

Channel Letters for Wayfinding Marketing and Branding