Thinking About Fleet Graphics in Metro Atlanta?

Posted by on Mar 7, 2019 in Blog, Van Wraps, Vehicle Wraps and Graphics | Comments Off on Thinking About Fleet Graphics in Metro Atlanta?

Have you ever seen a graphics-treated car, truck, or van and then another one of the same type later in the day? If so, there is a good chance that you saw two different drivers. When business owners invest in fleet graphics in Metro Atlanta and beyond, they could present their marketing and branding messages to prospective customers multiple times a day. What Do Fleet Graphics Look Like? It is a common misconception that you have to choose a full wrap to take advantage of mobile marketing. This is just not the case. Rather, the signage experts at Meridian Signs and Graphics routinely work with clients who commission full or partial wraps, graphics and lettering, or spot graphics. For example, you might choose a graphics setup that emphasizes the display of your corporate persona in the form of a name and logo. Similarly, you might add a services menu that sets you apart from the competition. Finally, add contact information, a website address, and perhaps also a QR code for additional interactions with the tech-savvy consumer. Colors Make You Recognizable Across Town Use your corporate color palette to your advantage. You might elect to have our technicians wrap your vans with a color-change product as a first step. Other business owners have had excellent success when requesting a specific hue from the factory before taking receipt of new vehicles. Next, we add the corporate information that consumers need to associate the color with your brand message. From there, it is easy to create brand awareness. In the process, prospective customers learn to connect your products or services with the color and logo display. When you operate a fleet of vehicles that support this message, you quickly become a household name. Stand out with a Unique Pattern Take brand awareness a step further by featuring a color and lettering setup that is unique in the industry. For example, two-tone vehicles are so unusual that they automatically become head turners. Add visual interest to the design by having the color change run through the middle of the vehicles. The color on one side of the wrap is different than it is on the other. The same goes for the lettering. That said, remember that you do not have to present the same exterior on each truck. You might flip the sides on half of your fleet vehicles. This gives the consumer the nagging feeling that something is different about one car from the next. However, without seeing the two side by side, they will not know what that difference is. Of course, having a prospective customer think about it throughout the day is precisely what you are looking for. Order Your Fleet Graphics in Metro Atlanta and Surrounding Areas Meridian Signs and Graphics technicians routinely work with business owners in and around Metro Atlanta including Alpharetta, Cumming, Suwanee, Buford, Duluth, Norcross, Johns Creek, Woodstock, Canton, Milton, and Roswell, Georgia. Our team can assist you with the design of a full or partial wrap for one, ten, 100, or more vehicles. Similarly, we offer quick turn-around times that get your fleet vehicles...

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The Secret to Branding Effectively with Van Graphics in Johns Creek GA

Posted by on Nov 6, 2018 in Blog, Van Graphics, Van Wraps | Comments Off on The Secret to Branding Effectively with Van Graphics in Johns Creek GA

Your business uses a van to visit customers, pick up supplies, and haul crews. Turn it into a rolling billboard that introduces prospective new customers to your brand. What is the best way to communicate your information? Is there a “right” way of using van graphics in Johns Creek GA? In fact, there is. Keep it Simple The van is on the move. Although there will be times when you are stopped, the vehicle is typically in motion. Other drivers are in motion, too. The simpler the message setup, the easier it is for others to take in your information. For some businesses, this might mean a contrasting text color. Bolden the corporate name, logo, and contact information. Choose a different font for your brand differentiation. Use Color for Flair Introducing a brand color is an excellent step to take. If you decide to go this route, do not make it boring. Use the splash of color to be a head turner. For example, depict your logo in such a way that it takes up a significant portion of the van’s surface and maybe overlaps with other features. Doing so may sound as though it would be counterproductive. However, it is actually an astute attention getter. The eye registers that something is off, and the onlooker wants to determine what it is. In the process, the consumer learns about your company. Do Not Be Afraid to Combine Graphics with Partial Wraps For a corporate palette presentation, a partial wrap is your best option. It lets our designer put together a mix of your colors alongside the logo graphics. Many image depictions end where the van’s windows begin. You do not have to follow suit. We can use perforated vinyl to continue your message on rear and rear side windows. Doing so is unusual, which gets your van more attention. It also does not limit your spatial displays, which is excellent for smaller vans or those with multiple windows. Should All Fleet Vehicles Look the Same? If your van is part of a fleet, common sense would tell you that all vehicles should have the same graphics setup. It will maximize your brand’s exposure. Most importantly, this practice ensures that consumers see a cohesive message across the city. After all, depending on the number of vans you operate, many consumers will see multiple vehicles in the course of a day. That said, there is another school of thought. Some business clients have had excellent success with interspersing a couple of different designs into the mix. Going this route is advantageous because it allows you to address a different segment of the target demographic with a varied graphics setup. The secret to success is to keep the overall framework of the graphics presentation the same. Only switch out specific key elements that resonate with your prospective customers. How could you present your brand today with van graphics in Johns Creek GA? Learn more about your options by talking to our graphic...

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Are You Shopping for Van Wraps in Johns Creek GA?

Posted by on Oct 4, 2018 in Blog, Van Graphics, Van Wraps | Comments Off on Are You Shopping for Van Wraps in Johns Creek GA?

Whether you run a fleet of vans or only use one for your business, it is time to look at the van wraps Johns Creek GA, contractors and caterers trust. Unlike the graphics packages and lettering displays that you might select for passenger cars, vans call for special treatment. Here is what you need to know. Work with a Sign Shop That Treats Each Make and Model Differently Customization is critical when designing a memorable wrap. However, not all vans look the same. Some have rear-door windows. Others do not. Another differentiation is the location of the side doors. Our graphic artist custom designs a van wrap depending on the measurements we take from your unique vehicle. As a result, each wrap fits the vehicle perfectly. Moreover, if you are using multiple makes and models as part of your fleet, our technicians will adapt the wrap for each van. How to Advertise Effectively with a Van Wrap Choose a full or partial wrap. A full wrap covers all exterior surfaces of the van except for the windows. It is an excellent option for the business owner who wants to maximize the impact of the advertising message. For example, display your catering business details by applying a dark base wrap and having us imprint it with high-contrast color imprints. Of course, contrast presentations are not the only option. Another setup involves the gradient color change that allows one hue to fade into another one. Combine this type of eye candy with graphics that display your products or show your service in action. It creates a balanced presentation of who you are and what you do. When you want to go for the gusto and turn heads, we recommend using artistic images that focus on your corporate persona. Dress up your vans like the type of vehicle you might take into the outback or other locales. You can be sure that you are the only Johns Creek business with this advertising display. Full vs. Partial Wraps A full wrap is always an excellent choice. You maximize the space that you dedicate to your advertising. However, a partial wrap might work just as well. If your message is more text-focused than image-driven, this vinyl wrap product could be a better option. Our graphic artist can help you make the determination and show you various design choices. Add on for Best Results Perforated vinyl window covers for the back door glass are excellent add-ons. The same goes for the covers that you might put on the rear side windows (if your van has them). This vinyl allows the driver to see out while it lets our technicians continue with the marketing message on the outside of the van. Doing so is a great way of extending an excellent design that tells the story of your business. Are you ready to learn more about van wraps in Johns Creek GA? Discuss your thoughts with our graphic artist to see how the van you use for your company could do double duty as a sales representative that never...

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Advertise with the Vehicle Wraps Johns Creek GA Companies Routinely Pick Out

Posted by on Sep 27, 2018 in Blog, Van Wraps, Vehicle Graphics, Vehicle Wraps and Graphics | Comments Off on Advertise with the Vehicle Wraps Johns Creek GA Companies Routinely Pick Out

Mobile marketing combines the art of graphic design with the science of consumer-targeted advertising. In many ways, a vinyl vehicle wrap is a lot like another customer service representative who is always on duty. There are two types of vehicle wraps Johns Creek GA, companies use for their mobile marketing messages. That said, there is still more to this marketing product than meets the eye. Full Wraps are Ideally Suited for Advertising Vignettes When you pause a commercial on TV, you have a still photo. When you invest in a full wrap, you can transfer this still onto the side of a car, truck, or van. Imagine a vignette that features your employees at work or happy consumers enjoying your product. Bold colors, plenty of space for your message, and a compelling marketing setup are just a few of the reasons why business owners choose this wrap. Another reason is the opportunity to use the colors as eye-catching mnemonic devices. For example, if your corporate color is blue, consider the use of multiple shades of the tone to draw attention to your company’s name and logo presentation. Frame it with gradient color changes as the backdrop setup. The consumer now associates your business with its color play. In this way, you succeed in presenting a strong brand message. Partial Wraps Work with a Vehicle’s Base Color When you opt for a partial wrap, you have the opportunity of including the vehicle’s base color in the overall design. There are three choices. Three-quarter wrap. Our technicians cover 75 percent of your vehicle with a wrap. It is an excellent opportunity to showcase your corporate details while working with the lines of the car. Truck owners often favor this setup. Half wrap. In this scenario, we cover 50 percent of the vehicle’s exterior. If you use vans for your company, consider this presentation. We combine the wrap with graphics to create a comprehensive message. Quarter wrap. Are you operating a fleet of cars, trucks, or vans? Covering 25 percent of a vehicle saves you money, which is an ideal consideration when you need to treat all fleet vehicles. Add-Ons to Vehicle Wraps Johns Creek GA, Business Clients Might Choose Make no mistake; the vinyl wrap will make your vehicle stand out. That said, you could go for the gusto and attract even more attention. For example, perforated vinyl window covers are ideally suited for the rear and rear back windows. They let the driver look outside. However, the consumer on the exterior only sees your marketing message. This product enables our technicians to create a vehicle wrap that includes the window surfaces. Another option is the use of reflective vinyl. This product solution lights up after dark when the headlights of oncoming cars illuminate it. Whereas most wraps need good-quality light to be visible, reflective vinyl lets you be a standout in poor light conditions. If a significant aspect of your brand is the around-the-clock availability of a service, we highly recommend the use of this vinyl type. Learn more about your options today by contacting our sign...

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Partial Van Wraps for Carpet Cleaning Companies Drive Business!

Posted by on Nov 3, 2017 in Blog, Partial Van Wraps, Van Graphics, Van Wraps | Comments Off on Partial Van Wraps for Carpet Cleaning Companies Drive Business!

Custom Pro Restorations (CPR) serves homeowners in and around Alpharetta and nearby cities. They handle upholstery and carpet cleaning, tile and grout restoration, and deal with the aftermath of flood damage. When the business added a GMC van to its fleet, a representative contacted the pros at Meridian Signs and Graphics to discuss the design and installation of partial van wraps for carpet cleaning companies. Highly Visible Graphics and Lettering Combine to Make a Strong Brand Statement We consulted with our client and subsequently put together a partial van wrap design. It features a dark rear portion that segues into the light coloring of the vehicle. There, you notice the company’s logo and tagline. The lettering displays in black, red, and blue tones. It is a combination that catches the eye. For the doors, the business requested the addition of a services menu. This is a crucial marketing step because it helps prospective customers to differentiate this company from its competitors. Contact information in the form of a phone number and website address rounds out the setup. For the windows, we used perforated vinyl to continue the branding and marketing communications. You will notice the company’s name and logo. It is an excellent way of incorporating these surfaces in the partial wrap’s look. The Power of a Services Menu Display as Part of a Wrap Service providers, in particular, benefit from advertising the types of projects they take on. Doing so lets you make a distinction between yourself and others in the same niche. But there is another reason for adding this display to your marketing and branding presentation. By telling the consumer what you do, you have the power to create a need in the onlooker’s mind that you can then immediately fulfill. In the case of CPR, it may be the pedestrian who sees the notice about tile and grout cleaning. Until that moment, this prospective customer did not think of hiring someone to do the job. However, with the announcement resonating, they now jot down the information to have the business come out and tackle the job. No matter what type of service you provide, you can achieve something similar just by pointing out what you do. Should You Opt for a Full or Partial Wrap? Both advertising methods have merit. A full wrap covers the entirety of the vehicle’s exterior except for the windows. You can incorporate them with perforated vinyl for a full-size ad presentation. Full wraps are ideally suited for artwork or the look of an ad that rivals a still photo from a TV commercial. They are instrumental when introducing new companies to a community or helping existing firms to expand their service territories. Partial wraps are excellent options when you want to incorporate the vehicle’s paint color in the ad display. They are a budget-friendly choice for franchise owners and fleet operators. Our graphic artists can work with you on putting together the right image and lettering combinations. Whether you need partial van wraps for carpet cleaning companies or something else altogether, discuss your plans with the experts. We serve the...

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Brand Your Business Twice as Fast with Van Graphics in Alpharetta GA

Posted by on Apr 27, 2017 in Blog, Van Graphics, Van Lettering, Van Wraps | Comments Off on Brand Your Business Twice as Fast with Van Graphics in Alpharetta GA

The brand message your business sends to consumers succeeds in differentiating the company from others in the same niche. The majority of professionals use signage to their advantages. But some have not yet opted into mobile marketing via van graphics in Alpharetta GA, for effective branding. Do you know what you are missing? A Brand Message that Tells a Story Outback Vac is a prime example of a brand that sets the stage for a story. The business takes an ordinary work van and transforms it into a vehicle that looks as though it has the equipment needed to head out to the Australian outback. The graphics package includes the color combination that makes the van appear like a Jeep as well as images that look like spare tires and handgrips for holding on while riding on the rear step. Consumers will have a difficult time forgetting this look and are sure to want to learn more about the business that makes its vehicles look as though they are ready for a trip through the wilderness down under. Because the company’s name ties in directly to the brand message, using this mnemonic device is highly effective. Branding with Corporate Colors DC Cheek chose to present a corporate color palette along the sides of its work van. The name stands out prominently toward the back of the vehicle. By featuring it on the upper third of the conveyance, it is conspicuous even in heavy traffic. Notice how the lettering does not stop where the window starts. Instead, graphic artists used perforated vinyl to cover the windows in part and allow for a display of the letters and numerals. The complementing blue and red colors create a visually aesthetic presentation that hints at the heating and air conditioning service the business provides. Combining the name display and this mnemonic device is a good option. Corporate Logo Repetitions that Generate Interest Laura’s Valet Dry Cleaning initially advertised with a small graphic. Then, the business’ team brought the white delivery van to our experts. We created a partial wrap that works well with the paint job and presents the company’s information with two logo renditions. This duplication generates a lot of visual interest, which helps passersby and other motorists to remember the information they see. Moreover, selecting purple and yellow for the colors of the basic setup is an excellent eye-catcher that works to the business’ advantage and differentiates it favorably from competitors in the niche, which were using much harsher color contrasts. When the van is on the road picking up orders or delivering completed dry cleaning packages, it stands out and introduces its brand with an appealing color selection. What Do You Want to Say with Van Graphics in Alpharetta GA? What do you want your customers to learn about your business? How do you want prospective customers to learn about you? With a partial or full wrap, or perhaps with a graphics package and lettering, you control the brand message from start to finish. Call us (or click below) to learn...

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