The Secret to Branding Effectively with Van Graphics in Johns Creek GA

Posted by on Nov 6, 2018 in Blog, Van Graphics, Van Wraps | 0 comments

Your business uses a van to visit customers, pick up supplies, and haul crews. Turn it into a rolling billboard that introduces prospective new customers to your brand. What is the best way to communicate your information? Is there a “right” way of using van graphics in Johns Creek GA? In fact, there is. Keep it Simple The van is on the move. Although there will be times when you are stopped, the vehicle is typically in motion. Other drivers are in motion, too. The simpler the message setup, the easier it is for others to take in your information. For some businesses, this might mean a contrasting text color. Bolden the corporate name, logo, and contact information. Choose a different font for your brand differentiation. Use Color for Flair Introducing a brand color is an excellent step to take. If you decide to go this route, do not make it boring. Use the splash of color to be a head turner. For example, depict your logo in such a way that it takes up a significant portion of the van’s surface and maybe overlaps with other features. Doing so may sound as though it would be counterproductive. However, it is actually an astute attention getter. The eye registers that something is off, and the onlooker wants to determine what it is. In the process, the consumer learns about your company. Do Not Be Afraid to Combine Graphics with Partial Wraps For a corporate palette presentation, a partial wrap is your best option. It lets our designer put together a mix of your colors alongside the logo graphics. Many image depictions end where the van’s windows begin. You do not have to follow suit. We can use perforated vinyl to continue your message on rear and rear side windows. Doing so is unusual, which gets your van more attention. It also does not limit your spatial displays, which is excellent for smaller vans or those with multiple windows. Should All Fleet Vehicles Look the Same? If your van is part of a fleet, common sense would tell you that all vehicles should have the same graphics setup. It will maximize your brand’s exposure. Most importantly, this practice ensures that consumers see a cohesive message across the city. After all, depending on the number of vans you operate, many consumers will see multiple vehicles in the course of a day. That said, there is another school of thought. Some business clients have had excellent success with interspersing a couple of different designs into the mix. Going this route is advantageous because it allows you to address a different segment of the target demographic with a varied graphics setup. The secret to success is to keep the overall framework of the graphics presentation the same. Only switch out specific key elements that resonate with your prospective customers. How could you present your brand today with van graphics in Johns Creek GA? Learn more about your options by talking to our graphic...

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Are You Shopping for Van Wraps in Johns Creek GA?

Posted by on Oct 4, 2018 in Blog, Van Graphics, Van Wraps | Comments Off on Are You Shopping for Van Wraps in Johns Creek GA?

Whether you run a fleet of vans or only use one for your business, it is time to look at the van wraps Johns Creek GA, contractors and caterers trust. Unlike the graphics packages and lettering displays that you might select for passenger cars, vans call for special treatment. Here is what you need to know. Work with a Sign Shop That Treats Each Make and Model Differently Customization is critical when designing a memorable wrap. However, not all vans look the same. Some have rear-door windows. Others do not. Another differentiation is the location of the side doors. Our graphic artist custom designs a van wrap depending on the measurements we take from your unique vehicle. As a result, each wrap fits the vehicle perfectly. Moreover, if you are using multiple makes and models as part of your fleet, our technicians will adapt the wrap for each van. How to Advertise Effectively with a Van Wrap Choose a full or partial wrap. A full wrap covers all exterior surfaces of the van except for the windows. It is an excellent option for the business owner who wants to maximize the impact of the advertising message. For example, display your catering business details by applying a dark base wrap and having us imprint it with high-contrast color imprints. Of course, contrast presentations are not the only option. Another setup involves the gradient color change that allows one hue to fade into another one. Combine this type of eye candy with graphics that display your products or show your service in action. It creates a balanced presentation of who you are and what you do. When you want to go for the gusto and turn heads, we recommend using artistic images that focus on your corporate persona. Dress up your vans like the type of vehicle you might take into the outback or other locales. You can be sure that you are the only Johns Creek business with this advertising display. Full vs. Partial Wraps A full wrap is always an excellent choice. You maximize the space that you dedicate to your advertising. However, a partial wrap might work just as well. If your message is more text-focused than image-driven, this vinyl wrap product could be a better option. Our graphic artist can help you make the determination and show you various design choices. Add on for Best Results Perforated vinyl window covers for the back door glass are excellent add-ons. The same goes for the covers that you might put on the rear side windows (if your van has them). This vinyl allows the driver to see out while it lets our technicians continue with the marketing message on the outside of the van. Doing so is a great way of extending an excellent design that tells the story of your business. Are you ready to learn more about van wraps in Johns Creek GA? Discuss your thoughts with our graphic artist to see how the van you use for your company could do double duty as a sales representative that never...

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Partial Van Wraps for Carpet Cleaning Companies Drive Business!

Posted by on Nov 3, 2017 in Blog, Partial Van Wraps, Van Graphics, Van Wraps | Comments Off on Partial Van Wraps for Carpet Cleaning Companies Drive Business!

Custom Pro Restorations (CPR) serves homeowners in and around Alpharetta and nearby cities. They handle upholstery and carpet cleaning, tile and grout restoration, and deal with the aftermath of flood damage. When the business added a GMC van to its fleet, a representative contacted the pros at Meridian Signs and Graphics to discuss the design and installation of partial van wraps for carpet cleaning companies. Highly Visible Graphics and Lettering Combine to Make a Strong Brand Statement We consulted with our client and subsequently put together a partial van wrap design. It features a dark rear portion that segues into the light coloring of the vehicle. There, you notice the company’s logo and tagline. The lettering displays in black, red, and blue tones. It is a combination that catches the eye. For the doors, the business requested the addition of a services menu. This is a crucial marketing step because it helps prospective customers to differentiate this company from its competitors. Contact information in the form of a phone number and website address rounds out the setup. For the windows, we used perforated vinyl to continue the branding and marketing communications. You will notice the company’s name and logo. It is an excellent way of incorporating these surfaces in the partial wrap’s look. The Power of a Services Menu Display as Part of a Wrap Service providers, in particular, benefit from advertising the types of projects they take on. Doing so lets you make a distinction between yourself and others in the same niche. But there is another reason for adding this display to your marketing and branding presentation. By telling the consumer what you do, you have the power to create a need in the onlooker’s mind that you can then immediately fulfill. In the case of CPR, it may be the pedestrian who sees the notice about tile and grout cleaning. Until that moment, this prospective customer did not think of hiring someone to do the job. However, with the announcement resonating, they now jot down the information to have the business come out and tackle the job. No matter what type of service you provide, you can achieve something similar just by pointing out what you do. Should You Opt for a Full or Partial Wrap? Both advertising methods have merit. A full wrap covers the entirety of the vehicle’s exterior except for the windows. You can incorporate them with perforated vinyl for a full-size ad presentation. Full wraps are ideally suited for artwork or the look of an ad that rivals a still photo from a TV commercial. They are instrumental when introducing new companies to a community or helping existing firms to expand their service territories. Partial wraps are excellent options when you want to incorporate the vehicle’s paint color in the ad display. They are a budget-friendly choice for franchise owners and fleet operators. Our graphic artists can work with you on putting together the right image and lettering combinations. Whether you need partial van wraps for carpet cleaning companies or something else altogether, discuss your plans with the experts. We serve the...

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Brand Your Business Twice as Fast with Van Graphics in Alpharetta GA

Posted by on Apr 27, 2017 in Blog, Van Graphics, Van Lettering, Van Wraps | Comments Off on Brand Your Business Twice as Fast with Van Graphics in Alpharetta GA

The brand message your business sends to consumers succeeds in differentiating the company from others in the same niche. The majority of professionals use signage to their advantages. But some have not yet opted into mobile marketing via van graphics in Alpharetta GA, for effective branding. Do you know what you are missing? A Brand Message that Tells a Story Outback Vac is a prime example of a brand that sets the stage for a story. The business takes an ordinary work van and transforms it into a vehicle that looks as though it has the equipment needed to head out to the Australian outback. The graphics package includes the color combination that makes the van appear like a Jeep as well as images that look like spare tires and handgrips for holding on while riding on the rear step. Consumers will have a difficult time forgetting this look and are sure to want to learn more about the business that makes its vehicles look as though they are ready for a trip through the wilderness down under. Because the company’s name ties in directly to the brand message, using this mnemonic device is highly effective. Branding with Corporate Colors DC Cheek chose to present a corporate color palette along the sides of its work van. The name stands out prominently toward the back of the vehicle. By featuring it on the upper third of the conveyance, it is conspicuous even in heavy traffic. Notice how the lettering does not stop where the window starts. Instead, graphic artists used perforated vinyl to cover the windows in part and allow for a display of the letters and numerals. The complementing blue and red colors create a visually aesthetic presentation that hints at the heating and air conditioning service the business provides. Combining the name display and this mnemonic device is a good option. Corporate Logo Repetitions that Generate Interest Laura’s Valet Dry Cleaning initially advertised with a small graphic. Then, the business’ team brought the white delivery van to our experts. We created a partial wrap that works well with the paint job and presents the company’s information with two logo renditions. This duplication generates a lot of visual interest, which helps passersby and other motorists to remember the information they see. Moreover, selecting purple and yellow for the colors of the basic setup is an excellent eye-catcher that works to the business’ advantage and differentiates it favorably from competitors in the niche, which were using much harsher color contrasts. When the van is on the road picking up orders or delivering completed dry cleaning packages, it stands out and introduces its brand with an appealing color selection. What Do You Want to Say with Van Graphics in Alpharetta GA? What do you want your customers to learn about your business? How do you want prospective customers to learn about you? With a partial or full wrap, or perhaps with a graphics package and lettering, you control the brand message from start to finish. Call us (or click below) to learn...

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Dry Cleaner Promotes Brand and Delivery Area with Partial Van Wraps!

Posted by on Apr 11, 2017 in Blog, Partial Van Wraps, Van Graphics, Van Wraps | Comments Off on Dry Cleaner Promotes Brand and Delivery Area with Partial Van Wraps!

Whether you have some wash and fold laundry, special occasion wear, area rugs, comforters, or daily office attire, Laura’s Valet Dry Cleaning can pick up the soiled items and return them washed, pressed, and ready for use. Serving the areas of South Forsyth County and North Fulton County, including the cities of Johns Creek, Alpharetta, Duluth, Suwanee, and Cumming, local customers no longer have to spend time on dry cleaner runs. So far, the business has been making its pick-ups and deliveries with a factory-white Nissan NV200 compact cargo van. It featured a small vehicle graphic in the upper middle. But the management team at Laura’s Valet Dry Cleaning realized that it could spread its brand message far more effectively by investing in one of our Nissan NV200 van wraps. From Non-descript White to Purple and White with Logos and Marketing Copy The transformation is nothing short of dramatic. We started with a partial wrap design that features a slanted purple presentation on the rear and sides of the vehicle. The upper left on each side displays the company’s logo and name. We repeat this information as a door graphic only on each side. On the door, you also notice the phone number display. On the vehicle’s side, we highlight that the door-to-door service is complimentary; we also showcase a brief niche explanation that combines with a services menu. The rear of the van echoes the information. The dual presentation of the company’s logo is an excellent balance builder that helps anchor the details you see displayed on the sides. It assists with name recognition as well as the formation of brand awareness. Because you can take in the logo and name from every angle, there is little doubt that this setup will be far more efficient with marketing and branding than the initial one-graphic presentation. Standing out in a Competitive Niche All by itself, this van wrap is an excellent example of an ideal marketing and branding presentation. It gets across the message with a visually pleasing color display that combines to catch the eye and attention of those seeing the van on the street. But there is more to the design than meets the eye. While consulting with our client, we learned that the business wanted to differentiate itself from the competition on the road, too. Other advertisements for similar businesses feature a harsher color delineation that does not flow as aesthetically as the purple and white appearance. This mixture is no accidental color combination but instead was selected for the purpose of highlighting harmony and an overall softer appeal, which translates into an underlying brand message all by itself. Thinking about Marketing and Branding with Partial Van Wraps? Take a page from the playbook of Laura’s Valet Dry Cleaning, and find out what it would take to transform your nondescript van into a mobile marketing powerhouse. Our graphic artists work with you to put together a look that bespeaks your brand message, catches the eye of the consumer, and makes name recognition a snap. Call us today to schedule a design consultation! Save...

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