Trade Show Displays for Milton GA Businesses

Posted by on Mar 15, 2018 in Blog, Retractable Banner Stands, Trade Show Products | Comments Off on Trade Show Displays for Milton GA Businesses

Go across the Milton city limits, and you are in either Roswell or Alpharetta. Both cities are famous for the trade shows and expos they host. Your company’s reputation does not stop at the city border. Get trade show displays for Milton GA, businesses that can help you become a household name in and around Fulton County. Tell a Story with Banner Stands Feature multiple banner stands at your booth. Retractable stands are excellent because they are easy to put up, take down, and transport. In addition, they come in different widths, which add visual interest to your booth’s setup. Envision your banners side by side, showing off gradient color changes, consumers using the product, and then displays of the products themselves. This is a smart way to market your business, what you do, and how it applies to the consumer. This kind of banner display can stand alone and answers questions even if your employees are not available. Pop-Ups Get Attention The pop-up is the quintessential backdrop for any trade show booth. It comes in straight and slightly curved models. There is one for each size booth. The latest technology involves a lightweight skeleton of trusses that you cover with an imprinted fabric. Selecting fabric is useful not just because of the ease with which you dress up the metal. It also adds some dimension to your displays, which typically consist of vinyl. Consumers are drawn in by the combination of textures and finishes. Table Throws Tie Together a Marketing Message They also succeed in presenting your brand. The throw replaces the generic product that the venue most likely provides. It features your corporate color palette and shows off your company’s name and logo. Some business owners like to include taglines and slogans, which further assist with branding. If you are introducing a new product or service, we recommend customizing the throw with this information in mind. Images of the product and its packaging can draw in visitors. Customization is the Key to Tradeshow Success Showing up with last year’s trade show display is rarely a good idea. Sure, you might bring some components that are still apropos to this year’s message. But do not show up with the same configuration. Someone will remember you. Seeing that everything is identical, people probably will not stop by. These consumers figure that you are merely making a brand statement but not introducing anything new. Even if you are not presenting a new product this year, consider switching out at least a few elements to keep your display fresh. Buy Trade Show Displays for Milton GA, Businesses You do not have to leave your appearance at the next trade show to chance. Instead, work with experts in the field who get you ready to shine. Our graphic design team puts together displays that encapsulate your brand message and present your marketing details with style. Moreover, because we understand current trends on the trade show circuit, we ensure that you show up with a contemporary display rather than something that was hot a couple of years ago. Call us today to get...

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Another Win for the Thoroughbred Design Group and Its Trade Show Background

Posted by on Dec 14, 2017 in Blog, Pop-Up Trade Show Displays, Trade Show Background, Trade Show Products | Comments Off on Another Win for the Thoroughbred Design Group and Its Trade Show Background

Do you remember the Thoroughbred Design Group? Last year, we worked with the business to create trade show backdrops and table throws. Our technicians provided perfect color matches that encapsulated the company’s brand message. We ensured a highly visible appearance of the company’s name and logo. Now, the business contacted us again to discuss a new trade show background image. A Play on Words and Car Graphics Get Attention Capitalizing on the imagery surrounding its name, the Thoroughbred Design Group requested trade show backgrounds that would feature a high-horsepower car graphic. It would have to be a Ford Mustang, of course. Flames in the background heighten the analogy of speed and tires burning. Lettering encourages attendees to “Believe” in the “Creative Horsepower for Your Brand.” This highly visible graphic combines with a panel board spelling out the current clients, or believers, in the business. A smaller board invites attendees to step up and get a ticket to enter a contest. This combination of signage products makes a fantastic impression and gets the point across. It takes a different tone from last year’s display, which emphasized the corporate client list. Should You Change Your Trade Show Look Occasionally? Yes! Could the business have chosen to attend this year’s trade show circuit with last year’s graphics? Sure, but doing so is not always a good idea. For starters, attendees that were there last year may remember the setup. Seeing nothing new, they might believe that the company has nothing innovative to show. These attendees move on and do not give the business a chance to present its latest information. Do not make this mistake! The heavy hitters in your niche most likely switch out displays between shows. All others make the change at least once a year. The goal is to show a fresh face and present a tagline or brand message with an innovative twist that makes it memorable. For the Thoroughbred Design Group, the use of a new graphic with a little tongue-in-cheek humor is ideally suited. For your business, the images may be something completely different. Saving Money on a New Trade Show Background and Other Displays The cost of the trade show presentation keeps some businesses from even trying to compete there. But did you know that these expenses do not have to be prohibitive? For example, work with our graphic artists to create cost-saving backdrops that rely on vinyl banner technology. The material is durable and budget-friendly. It looks great against a standardized background setup that you might still have. Another option is the use of retractable banner stands. You can often re-use the hardware and only change out the banner portion. The same is true for hanging banners and snap-frame signage. When you already have these items in place, it is easy to re-use them with new graphics. Consider adding vinyl and fabric for the banners. A combination of textures adds depth and visual appeal to your setup. In fact, discuss your thoughts with our graphic artists. We gladly help you put together a whole new look that wows this year’s trade show attendees. Call...

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