How to Advertise with a Monument Sign or Pylon and Stand out from the Crowd

Posted by on Nov 28, 2017 in Blog, Monument Sign Updates, Monument Signage, Pylon Signs | Comments Off on How to Advertise with a Monument Sign or Pylon and Stand out from the Crowd

The pylon is to commerce what the sign spinner is to a temporary tax business in April: an eye catcher. It stands tall, acts as a wayfinding tool, and provides an opportunity for your company to announce its presence. But how do you effectively advertise with a monument sign or pylon? Space Dictates an Advertising Message’s Design Pylons are tall and eye-catching. There is no doubt about this signage product’s effectiveness. However, what do you do when you must share the marketing space with other businesses? Case in point is the chiropractor’s office we recently worked with. This company set up its clinic in a business plaza where firms from different niches flanked it. It was an excellent opportunity to stand out and provide a service that few nearby competitors also offered. On the downside, the established pylon sign required an elongated signage display with a height limit. We consulted with our client and designed a product that spells out “Chiropractor” in white lettering against a blue backdrop. With a black border, it emphasizes the distinct nature of the lettering. Because a pylon is a double-sided sign, we manufactured two boards. This product stands out because the other boards feature white backdrops. Also, the lettering differentiates itself perfectly from the background. Design Tips when You Plan to Advertise with a Monument Sign or Pylon Pick the right color contrast. Not only should the lettering contrast from the background color, but the combination also needs to stand apart from other style elements on the sign. Going back to our example, consider that the other signs feature a white background with red lettering. Naturally, white on blue is sure to stand out there. Minimize data. Sometimes, you do not have to display your company’s name. Sure, if your brand is a household name that everyone in town is familiar with, it pays to present it on a pole or monument. But if you do not have this type of name recognition, consider advertising your niche instead. For the chiropractic clinic, it made sense to do so. Its patients would search for the venue via an address; having the sign that illustrates the presence of the clinic is the wayfinding assistance clients need. Consider illumination. The majority of pylons and monuments are unlit. Several feature illumination from above or below. Landscape spotlights, for example, are a great way of providing the needed lighting for the information. However, if you have the opportunity, consider the installation of a marker with built-in lights. This setup has the advantage of ensuring that your company’s details always stand out. Getting Help for Your Monument Sign or Pylon Setup If you have been thinking of adding your company’s information to an existing pylon or monument, we can help. Whether you have single billing or share the spotlight with other businesses, we assist your company to stand out from the crowd in all the right ways. Our technicians handle the design, manufacture, and installation of panels, dimensional letters, and overlays. We gladly also install the pylon or monument on your property. Contact us today to get started on...

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