Seasonal Signage for Your Business This Summer

Posted by on May 10, 2018 in Banners, Blog, Pylon Signs, Wall Graphics | Comments Off on Seasonal Signage for Your Business This Summer

Summer is right around the corner. Do you have the best possible signage in place? If you are unsure whether you need seasonal signage for your business this summer, we can help. Here is what you need to know. Seasonal Signage Boosts a Company’s Relevance In fact, the signs directly address your established clientele or customer base. These consumers believe that they know you. Do they know what you offer for the summer? For example, a martial arts studio may schedule summer camp classes for kids. A bakery may be preparing special treats with a unique warm-weather appeal. However, unless you communicate these special offers, your customers may not include you in summer-themed decision-making. They may take their kids elsewhere and choose a different vendor for their treats. When you consider that there are plenty of holidays and special occasion that happen in summer, you do not want to miss out on the consumer dollar that the season offers. Keep Your Marketing Fresh Consider also that the summer has symbols all of its own. In contrast, your marketing is probably the same that it has been for a while. Even though you do not want to replace your entire signage suite to bring in the new season, you can augment what you have with some of the summer’s symbols. Choosing the Best Seasonal Signage for Your Business This Summer Cases in point are mesh banners that advertise summer season products and services. Insurance policies for boat or RV rentals, brightly colored towels, summer reading materials, and a host of other products are easy to advertise with these outdoor signs. Moreover, they brighten up your façade, which gets you plenty of attention – and foot traffic. Floor graphics are an excellent method for setting the mood inside your store or office. If you are launching a new product or service this summer, these splashes of color make a great impression. They also entice your customers to ask questions. Exciting new products are great ways to engage shoppers with your brand messages. Another good option is a set of back-to-school signs. Toward the end of summer, children return to school. Choose static cling window graphics to advertise your products that could fall into this category. You do not have to stock backpacks and pencils to be relevant. Car dealerships and clothing retailers also get in on the action. By featuring the information on the glass panels of your storefront, you encourage the impulse stop. If you have an LED reader board that is part of your exterior signage, you can go even further. Whether it is part of a monument or building marker, the message that you display can take on a unique summer season slant. Spell out the offers you have and even make suggestions for summer purchases and savings. With so many options open to you, it makes sense to discuss them with an insider. Our sign shop routinely works with business owners who recognize the many marketing and branding opportunities that seasonal signage provides. Contact us today to get started on your...

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Tory Burch Distribution Center Overhauls Its Monument Sign in McDonough GA

Posted by on Feb 20, 2018 in Blog, Monument Signage, Pylon Signs, Wayfinding Signs | Comments Off on Tory Burch Distribution Center Overhauls Its Monument Sign in McDonough GA

Located at 375 Kings Mill Road, the local Tory Burch distribution center supports this widely popular fashion line. To make it easier for visitors to the location to find the entrance to the venue, the center’s management team contacted our sign shop to discuss the overhaul of a monument sign in McDonough GA. Distribution Center Monument Sign Receives New Dimensional Lettering After meeting with the client, we visited the location and took the measurements of the monument sign. It is ideally situated on the facility’s lawn area, facing the road. We gauged the traffic’s speed at that spot, which allowed us to choose the right sizing for the lettering. The client specified dimensional letters for the sign’s face, which we color-matched to support brand recognition. Now, the sign displays the company’s name, logo, and address for easy wayfinding. Overhauling a Monument Sign Saves Money You do not have to pay for an entirely new sign if your structure is still sound. Instead, consider updating it for aesthetics, wayfinding ease, or amplified brand communications. The process is easy. Inspection, cleaning, and painting. We send out technicians to inspect the structure for safety. If it needs minor repairs, we can make them right then. Next, our technicians clean the monument and repaint it. Frequently, business clients select a light-colored backdrop to feature their lettering. Facing. Depending on the sign’s construction, you have a variety of options open. We can install dimensional letters featuring acrylic, metal, or sign foam. In some cases, a printed vinyl overlay is a good option, too. For some monuments, it is possible to incorporate lightbox cabinets or even channel letters. Illumination. Unless you select lit signage elements, we can help by aiming spotlights to illuminate your monument. Some business owners ask for the installation of an independent light bar. We help you think through your options and pick the one that makes sense for your location. It is interesting to note that we can also overhaul a pylon sign. Typically, these markers have two facings that address motorists coming from either direction. The polycarbonate eventually weathers or old paint starts peeling. We can restore the good looks of your pylon sign by replacing the facings with freshly imprinted products. Stay with the same look or update the appearance with a more contemporary brand display. Updating a Monument Sign in McDonough GA, Today Look outside, and take stock of your marker. Does it draw the eye of motorists? Is it easy to make out its message? Do the brand colors still match what your firm represents? If your sign is in need of an overhaul, we can help. Contact our signage specialists today to schedule a site survey. We visit your location and prepare a report on the sign’s overall condition. If there are problems with the structure, we can tell you right then. This is also an excellent time to learn about material options and possible upgrades. Next, we create the look that will make your sign stand out once again. Are you ready to get started on your sign...

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How to Advertise with a Monument Sign or Pylon and Stand out from the Crowd

Posted by on Nov 28, 2017 in Blog, Monument Sign Updates, Monument Signage, Pylon Signs | Comments Off on How to Advertise with a Monument Sign or Pylon and Stand out from the Crowd

The pylon is to commerce what the sign spinner is to a temporary tax business in April: an eye catcher. It stands tall, acts as a wayfinding tool, and provides an opportunity for your company to announce its presence. But how do you effectively advertise with a monument sign or pylon? Space Dictates an Advertising Message’s Design Pylons are tall and eye-catching. There is no doubt about this signage product’s effectiveness. However, what do you do when you must share the marketing space with other businesses? Case in point is the chiropractor’s office we recently worked with. This company set up its clinic in a business plaza where firms from different niches flanked it. It was an excellent opportunity to stand out and provide a service that few nearby competitors also offered. On the downside, the established pylon sign required an elongated signage display with a height limit. We consulted with our client and designed a product that spells out “Chiropractor” in white lettering against a blue backdrop. With a black border, it emphasizes the distinct nature of the lettering. Because a pylon is a double-sided sign, we manufactured two boards. This product stands out because the other boards feature white backdrops. Also, the lettering differentiates itself perfectly from the background. Design Tips when You Plan to Advertise with a Monument Sign or Pylon Pick the right color contrast. Not only should the lettering contrast from the background color, but the combination also needs to stand apart from other style elements on the sign. Going back to our example, consider that the other signs feature a white background with red lettering. Naturally, white on blue is sure to stand out there. Minimize data. Sometimes, you do not have to display your company’s name. Sure, if your brand is a household name that everyone in town is familiar with, it pays to present it on a pole or monument. But if you do not have this type of name recognition, consider advertising your niche instead. For the chiropractic clinic, it made sense to do so. Its patients would search for the venue via an address; having the sign that illustrates the presence of the clinic is the wayfinding assistance clients need. Consider illumination. The majority of pylons and monuments are unlit. Several feature illumination from above or below. Landscape spotlights, for example, are a great way of providing the needed lighting for the information. However, if you have the opportunity, consider the installation of a marker with built-in lights. This setup has the advantage of ensuring that your company’s details always stand out. Getting Help for Your Monument Sign or Pylon Setup If you have been thinking of adding your company’s information to an existing pylon or monument, we can help. Whether you have single billing or share the spotlight with other businesses, we assist your company to stand out from the crowd in all the right ways. Our technicians handle the design, manufacture, and installation of panels, dimensional letters, and overlays. We gladly also install the pylon or monument on your property. Contact us today to get started on...

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