RE/MAX Impresses with Window Graphics and a Monument Sign Update

Posted by on Dec 7, 2017 in Blog, Monument Sign Updates, Monument Signage, Window Graphics | Comments Off on RE/MAX Impresses with Window Graphics and a Monument Sign Update

Do you want to turn more heads? Sometimes, getting more attention is as easy as undergoing a window graphics and monument sign update. Case in point is the local RE/MAX office. A Monument Update Beautifies a Storefront Office The monument in question is a sturdy brick and mortar structure. It has a lot of life left in it. More importantly, it features visually attractive red bricks, which makes it a great asset for the company. We removed the existing sign panels that had become weathered. Our graphic artists designed new ones, which display easy-to-read black on white writing. At the top, you notice the RE/MAX notation on a larger board. It also features the corporate colors. Now, the sign is much more noticeable and invites passersby to take note of the companies that do business out of this location. Window Graphics Underscore the Brand Message For the windows, we placed the company’s lettering and logo at the halfway mark of the glass pane. There, it is an immediate eye-catcher. Next, we identified the niche of this particular office. To ensure that it does not distract from the primary message, we chose a smaller font. It explains what types of homes this company handles. Attracting Attention and Encouraging the Impulse Stop The combination of a monument sign and window graphics makes a clear statement. Whereas the monument provides a brand introduction, the vinyl images and lettering on the window can expand on the message. You give the kinds of details that your customers want to know about. In fact, the mere mention of the products or services you offer may encourage a shopper to become a buyer. Window graphics have the power to create a need that the client did not know s/he had. When you immediately offer the solution – your business – you encourage the impulse stop. From there, it is only a small step to the impulse buy. Savvy members of the business community understand that signage plays an integral role in this setup. Drawing the eye at street level and then continuing the communication with the consumer is vital. How to Benefit from Window Graphics and a Monument Sign Update You do not have to wait until your signage is in disrepair. In many cases, business clients decide to upgrade their monument signage simply because they want to stay in step with what companies around them are doing. When there are a lot of new businesses coming in, it makes sense to provide a fresh look that appeals to these companies’ targeted customer demographics. It is always a good time to add window graphics. No matter how long you have been doing business at your location, adding these graphics makes your windows valuable allies when advertising. Choose a set of graphics and lettering to allow consumers to take a peek inside. If you want to block the view, consider a window wrap. When you opt for a perforated vinyl product, you can still see outside even though your customers cannot see in. Contact our business sign experts today to learn more about possible signage upgrades for...

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How to Advertise with a Monument Sign or Pylon and Stand out from the Crowd

Posted by on Nov 28, 2017 in Blog, Monument Sign Updates, Monument Signage, Pylon Signs | Comments Off on How to Advertise with a Monument Sign or Pylon and Stand out from the Crowd

The pylon is to commerce what the sign spinner is to a temporary tax business in April: an eye catcher. It stands tall, acts as a wayfinding tool, and provides an opportunity for your company to announce its presence. But how do you effectively advertise with a monument sign or pylon? Space Dictates an Advertising Message’s Design Pylons are tall and eye-catching. There is no doubt about this signage product’s effectiveness. However, what do you do when you must share the marketing space with other businesses? Case in point is the chiropractor’s office we recently worked with. This company set up its clinic in a business plaza where firms from different niches flanked it. It was an excellent opportunity to stand out and provide a service that few nearby competitors also offered. On the downside, the established pylon sign required an elongated signage display with a height limit. We consulted with our client and designed a product that spells out “Chiropractor” in white lettering against a blue backdrop. With a black border, it emphasizes the distinct nature of the lettering. Because a pylon is a double-sided sign, we manufactured two boards. This product stands out because the other boards feature white backdrops. Also, the lettering differentiates itself perfectly from the background. Design Tips when You Plan to Advertise with a Monument Sign or Pylon Pick the right color contrast. Not only should the lettering contrast from the background color, but the combination also needs to stand apart from other style elements on the sign. Going back to our example, consider that the other signs feature a white background with red lettering. Naturally, white on blue is sure to stand out there. Minimize data. Sometimes, you do not have to display your company’s name. Sure, if your brand is a household name that everyone in town is familiar with, it pays to present it on a pole or monument. But if you do not have this type of name recognition, consider advertising your niche instead. For the chiropractic clinic, it made sense to do so. Its patients would search for the venue via an address; having the sign that illustrates the presence of the clinic is the wayfinding assistance clients need. Consider illumination. The majority of pylons and monuments are unlit. Several feature illumination from above or below. Landscape spotlights, for example, are a great way of providing the needed lighting for the information. However, if you have the opportunity, consider the installation of a marker with built-in lights. This setup has the advantage of ensuring that your company’s details always stand out. Getting Help for Your Monument Sign or Pylon Setup If you have been thinking of adding your company’s information to an existing pylon or monument, we can help. Whether you have single billing or share the spotlight with other businesses, we assist your company to stand out from the crowd in all the right ways. Our technicians handle the design, manufacture, and installation of panels, dimensional letters, and overlays. We gladly also install the pylon or monument on your property. Contact us today to get started on...

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Window Dazzlers Impresses with a Customized Monument Sign in Cumming GA

Posted by on Nov 14, 2017 in Blog, Business Signs, Monument Signage | Comments Off on Window Dazzlers Impresses with a Customized Monument Sign in Cumming GA

Located at 336 Dahlonega Street, Window Dazzlers specializes in outfitting model homes with draperies and associated fabrics. This business also provides commercial venues with innovative window coverings and similar products. When the management team needed an elegant but functional customized monument sign in Cumming GA, its representative contacted our experts for assistance. Combining Artistry with Effective Brand Representation The team wanted prospective clients to know – at a glance – what the business is all about. Choosing a monument sign to do so makes sense because it is one of the most visible signs along Dahlonega Street. We created a panel for the brick and mortar setup. It features the blue and gray color contrast that is easy on the eye in any light. We spelled out the company’s name and niche. In a textbox, our technicians used a white and blue color pairing to underscore the residential and commercial aspects of the company’s clientele. Contact information and a website address round out the details. This sign fits in beautifully with the existing architecture of the monument frame. Because it features some decorative style elements, it contrasts well with the panel. Refurbish or Replace? Should you replace a monument sign or just refurbish it? In most cases, refurbishing the marker saves you money. However, there are times when installing a new one makes more sense. Safety concerns. If the structure of the monument is dilapidated and may fall apart, it makes no sense to add a coat of paint and a few new elements. Safety is a significant concern, and we always recommend a full replacement if the costs of an overhaul eclipse the savings. Brand message problems. Does your sign still encapsulate your brand message? When you had the product put in, it fit perfectly with your brand representation. But if your targeted demographic changed or you are going in a new direction with the business, the sign may have lost its relevance. Do not jeopardize your brand representation! If we cannot salvage the sign with innovative style elements and color selections, we tell you up front. Questionable positioning. You may not have factored in the hedge or tree growth when you initially had the sign installed. Now, it is virtually invisible from the road. Maybe a neighboring business put up a monument right next to yours, and now it no longer stands out. If we cannot move the marker, we may suggest replacing it with a new one at a better location. A Customized Monument Sign in Cumming, GA, Gets Attention Customized signage draws the eye. Monument signs, in particular, get attention from drivers and pedestrians. It makes sense to ensure that this specific product always looks neat, crisp, and positions your brand in the most effective way possible. If you already have a monument in place but are not sure if it delivers the right message, call us for a site survey. If you do not yet have this signage solution on your property, contact us for some design ideas. We have the perfect solution for your...

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We Cover the Types of Monument Signs Johns Creek GA Businesses Are Choosing Most

Posted by on Aug 17, 2017 in Blog, Monument Sign Updates, Monument Signage | Comments Off on We Cover the Types of Monument Signs Johns Creek GA Businesses Are Choosing Most

Which are the monument signs Johns Creek GA, consumers respond to? More importantly, are they within your budget? In fact, you might be surprised to learn just how affordable and effective these signage products are. Why Put up a Monument Sign? You will notice that companies typically put these signs near the entrances to their parking lots. This placement is not a happy coincidence. Instead, it helps motorists to find the business quickly and easily. By seeing the signage come up ahead, a driver can change lanes and get ready to enter the parking lot. Without a monument there to guide her or him, this motorist might just keep on going. Sure, some will turn around and come back. But most will not do so. Of course, there is a secondary reason for the installation of this signage type. It provides an in-your-face advertisement for your business. Each day, countless motorists drive past the sign. They keep seeing your ad and brand message over and over again. They cannot help but notice the logo, the corporate color palette, and all the details of your marketing. In short, this sign develops excellent brand knowledge, product information, and name recognition among your possible customer base. Which Type of Sign is Best? You have choices – and lots of them. Brick, mortar, and rebar. Classic monuments consist of bricks, mortar, and rebar to keep it all in place. Their useful lives span decades. We help you to select the right display location where to put this product. Concrete. The concrete monument is a favorite of companies as well as municipalities that need more than one sign. It handles all types of weather. You do not have to worry about insect damage. And when you want to mark multiple entrances to your commercial property, this is the sign to consider. Foam. Manufacturers of foam monuments let you select the pre-fabricated height, width, and style that you prefer. These are lightweight products that we can position anywhere you like on your property. Do not let the name fool you; this type of monument sign can withstand high winds. They are also easy on the budget. Aluminum. This material allows for a plethora of designs and styles. Opt for a combination with acrylic for push-through letters that look great. If you like, we can put together a product that lights up with built in LEDs. We can create columns, obelisks, and standard low-to-the-ground rectangles. If you are looking for something that is out of the ordinary, you cannot go wrong with aluminum monument signs. How to Buy the Monument Signs Johns Creek, GA, Business Owners in the Know Favor Contact our experts to schedule a site survey. We take this opportunity to visit your location, find out about local zoning rules, and gauge the speed of traffic at the venue. Doing so allows us to provide you the options open to you for size, lettering height, and materials. This is also a good time to consider secondary signage that supports your brand message. Call us today to get started on the...

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Choosing the Architectural Signs Alpharetta GA Businesses Need

Posted by on May 4, 2017 in Architectural Signs, Blog, Building Signs, Monument Signage | Comments Off on Choosing the Architectural Signs Alpharetta GA Businesses Need

Also known as monument signs, the architectural signs Alpharetta GA, business owners commission vary in size as well as appearance. These products help to identify your company, present its brand message, offer wayfinding assistance, and perform all of these tasks before the consumer has even set foot on your property! How do you select the signage solution that is right for you? Architectural Signage Systems When you want your monument sign to be part of something bigger, consider a signage system. A good example is the use of a lightbox cabinet that doubles as your monument. Repeat its appearance on the façade as a building sign. Some business owners like the avant-garde appearance of stand-alone letters that spell out a company’s name; combine them with a channel letter sign. The advantage of a signage system, in addition to being a bona fide head-turner, is the presentation of a cohesive brand message. Wowing the Consumer with an Innovative Sign Design Customization is the key element for effectiveness. Just because everyone else on the block uses rectangular brick and mortar signs does not necessarily mean that you should, too. Stand out by presenting a double-sided or triple-sided column in an obelisk format. The trick here is to use a sign that is in perfect harmony with your business’ overall appeal and target demographic. The monument sign you might commission for a clothing store varies from one that you would select for a software company. One might underscore sophistication and darker colors while the other one embraces innovative designs and material options. What are the Most Popular Materials for Monument Signs? Our experts routinely work with acrylic, metal, and stones. If you decide on a pre-formed foam monument, incorporating glass, digital signage and even wood is a snap. Designs that are more traditional include bricks, mortar, and rebar. Lettering frequently takes the form of built-in channel or dimensional letters. But did you know that some businesses are now thinking outside the box for an architectural sign setup? These entrepreneurs ask about the use of post and panel signs for their monuments. Some also like us to use walls, boulders, and decorative landscape elements. Featuring Architectural Signs on Alpharetta GA, Business Properties Typically, our clients commission these signs to install near the entrances to parking lots and drive-throughs. But some have begun to recognize the branding opportunities that this signage brings to the table. They typically ask for a larger marker at the entrance to the venue and then repeat the signage presentation – albeit with smaller products – near building entrances. Doing so offers a repetition of the brand. Taking this step is always a great way of reinforcing your commercial message. Discussing Your Signage Questions Today Are you thinking of adding architectural signs to your overall lineup? Our graphic artists can show you how to integrate them into your current setup. We help you decide on the right size, style, and lettering choices. As always, we handle the permitting and installation. Call us today to learn more about your...

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