Why Routed Signs Make Great Exterior Signs!

Posted by on May 16, 2019 in Blog, Building Signs, Business Signs, Exterior Signs | Comments Off on Why Routed Signs Make Great Exterior Signs!

When business owners contact Meridian Signs and Graphics to talk about building signage, they typically inquire about channel letters, LED signs, metal plaques, or dimensional letters. However, lately, we have been getting more questions about routed signs. It is true; routed signs make great exterior signs. Here is what you need to know. How the Routing Process Works Typically, you expect your style elements to display as three-dimensional features. This is true for layered signage and stand-alone elements. Routed signage is different. Our technicians cut material away from a surface, thereby creating grooves. We use a machine for this process, which differentiates routed products from carved ones that still require the personal touch. Next, we apply coloration to the product. Depending on your material of choice, we can apply color to the base material, the grooves, or both. Filling the grooves with a darker color and leaving the surface in a lighter tone creates an attractive wayfinding aspect. Switching this setup around boosts brand recognition and awareness. Choosing a Material for Exterior Signs Working with a router does not limit your selections. If anything, it expands on them. For example, high-density urethane (HDU) is an excellent material for this product. Because it is manmade, insects do not eat it. Besides that, it weathers exceedingly well. Most importantly, we can work HDU to mimic the appearance of wood. Although our shop gladly prepares wooden signs for you, we caution you to remember that the material is susceptible to insect damage and premature weathering. Router application also works well for acrylic, aluminum, PVC, polycarbonate, a variety of metals, and foam products. Who Uses Routed Signs Already? Countless businesses have already invested in this signage solution as the face of their brands. Residential communities. High-end condominium management companies, assisted living communities, homeowner associations, and neighborhood associations display routed signage at the entrances to their properties. Frequently, these signs take the forms of plaques that attach to a post or monument sign. Restaurateurs. Hanging out a shingle is the quintessential method for attracting business to a bar, pub, or eatery. A routed sign attracts attention because of its vibrant color play. Because the manufacturing method imbues the finished product with plenty of character, the signage stands out and hints at the brand message. Retailers. When others feature the typical signage all around you, stand out with routed works of art that highlight what you are selling. These signs look so different in the retail environment that they generate interest in what you might be offering that they could easily contribute to the impulse stop. Ordering Your Routed Sign Today If we have convinced you that routed signs make great exterior signs, it is time to see how your brand message could look when using this medium. Meridian Signs and Graphics serves the business communities in and around the Atlanta Metro area as well as Alpharetta, Duluth, Cumming, Milton, Buford, Suwanee, Roswell, Johns Creek, Woodstock, and Canton. Contact us today to learn more about your...

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Using Metal Plaques as Exterior Signs in Atlanta GA!

Posted by on Apr 23, 2019 in Blog, Exterior Signs, Metal Signs | Comments Off on Using Metal Plaques as Exterior Signs in Atlanta GA!

Channel letters, lightbox cabinets, and aluminum panels are the typical building signs that business owners might select. However, there is now a movement to a highly sophisticated name and brand presentation: metal plaques as exterior signs in Atlanta GA. Due to advances in manufacturing techniques, these do not look like yesteryear’s metal plaques. Take a look! Impress with Pizzazz A rectangular plaque with a black backdrop makes the three-dimensional silver lettering shine. Select a border to create a neat differentiation from the backdrop wall. Most importantly, consider the use of various font heights to make the branding stand out even more. We recommend a flush mount for these plaques with screws that are almost hidden to the naked eye. By the way, this look exemplifies your expectations of steadfastness within a specific niche, which is not lost on the consumer. Expand on a Brand Message Envision a bronze plaque next to your entrance. The slightly reddish tone of the metal matches a red entrance door or reddish wall substrate. Your corporate name and logo are 3D renditions. From there, smaller font outlines your brand message. It gives the customer who walks up to the door a feel for what your firm believes in. Doing so is an excellent method for creating brand awareness and knowledge. Similarly, it persuades the consumer that doing business with you is the right decision. Capitalize on the 3D Possibilities of a Cast Metal Plaque When your name and logo are at the heart of your intended display, you cannot go wrong with a large cast metal presentation. The three-dimensional character of the display catches the attention of passersby. They marvel at the detail work that the casting provides. Most importantly, you succeed in creating the type of look that stands out and beckons to passersby. What about Etched Metal for Exterior Signs? Cast metal is ideally suited for bronze, brass, and aluminum presentations. It focuses heavily on the 3D aspect of the display, which makes the plaque suitable as a building sign. Texturing of the background can bring out the three-dimensional nature of the look even more. In contrast, etching is an option when you want to focus on a fair amount of detail work such as the rendition of a photo or multiple paragraphs of text. Because these letters are smaller, they are not as successful in the presentation as a building sign. That said, some companies have had excellent success with using etched metal plaques for brand messages that augment cast metal logo setups. How to Order Metal Plaques as Exterior Signs in Atlanta GA When you are ready to embrace the pizzazz, sophistication, and eye-catching elegance that metal plaques could bring to your façade, discuss your plans with our graphic artist. We help you think through a design presentation that impresses. Besides that, we can show you what your signage could look like with the use of various manufacturing techniques. It gives you a realistic look of the building sign before you select the actual option for your display. Call us today to schedule your design...

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Engineering303 Uses Two Outdoor Sign Design Ideas in Cumming GA

Posted by on Sep 4, 2018 in Blog, Exterior Signs | Comments Off on Engineering303 Uses Two Outdoor Sign Design Ideas in Cumming GA

Engineering303 does business at 108 Allen Street. The firm is a thought leader in civil engineering and surveying. When the company’s management team contacted our sign shop, its representative needed outdoor sign design ideas in Cumming GA. The goal was to become easier to see from the road. Boosting Visibility from the Road with Signage We worked with the client to put together two signs that would significantly enhance the firm’s visibility from the street. The first one is an aluminum sign panel. The durability of this sign’s construction has to do  with its polyethylene core that is sandwiched between two aluminum sheets. We imprinted vinyl with the company’s name and logo. Next, we clad the aluminum with the vinyl. Our technicians mounted the panel between two brick and mortar columns. There, it functions as a monument sign. The second sign we designed consists of a high-density urethane (HDU) panel. It is an eco-friendly option that is ideally suited for outdoor settings. We routed the product to create three-dimensional presentations of the company’s name and symbol. Our technicians painted it to mimic the corporate look on the website. Finally, the team mounted the signage above the firm’s entryway. Getting the Consumer to Notice You Whether you are just moving into a new location or have been doing business there for a while, you need signage that is easy to see. Drivers and passersby both need to be targeted. Take a page from the playbook of Engineering303, and present a monument sign that appeals to motorists. It lets you boost the size of your lettering so that the individual style elements are easy to see even at the speeds of traffic in front of your venue. Many business owners have had excellent success with displaying a sign that is an extension of the building sign. For example, a company that advertises with a lightbox cabinet on its façade might also choose to install one as a monument sign. It generates brand awareness and reinforces name recognition. For the building sign, it is best to focus on the color and font setup that your customers already know from the website. Doing so creates a sense of recognition and familiarity. Also, it presents a brand message that is easy to memorize. Go for the gusto and add secondary signage solutions to support your street view. Examples include window graphics and banners. Do You Need More Outdoor Sign Design Ideas in Cumming GA? The pros at Meridian Signs and Graphics routinely work with members of the local business community to enhance brand visibility at the street level. We help you maximize foot traffic with one or more signage solutions that advertise and brand. More importantly, we ensure that these signs complement the makeup of your façade and landscaping design. Our sign shop serves businesses in and around Cumming, Atlanta, Alpharetta, Roswell, Johns Creek, Milton, Duluth, Canton, and Marietta, GA. You find our work all across the counties of Fulton and Forsyth. Contact us today to talk about your sign...

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Top 3 Outdoor Building Signs for Fulton County GA Business Owners

Posted by on Jul 19, 2018 in Blog, Building Signs, Exterior Signs | Comments Off on Top 3 Outdoor Building Signs for Fulton County GA Business Owners

How do you attract Fulton County consumers to visit your business? Providing adequate wayfinding is one way of doing it. However, featuring a marketing as well as an effective branding message is just as crucial. We have narrowed down the options to the top three outdoor building signs for Fulton County GA, business owners. Dimensional Letters Create Ambiance through Branding Feature what your company is all about. Dimensional letters excel at this task. They combine form with function for this purpose. For example, consider the selection of metal lettering and style elements for your logo presentation. Next, have us mount them with standoffs to create a 3D display. The resulting look is unique to your brand. By contrasting the colors of the letters from the tone of the façade, you create an attention-getting feature. Of course, if the metal is not your favorite material, you do have other options. Acrylic is an excellent choice. We can paint it in any color of the rainbow. The same is true for outdoor-rated sign foam. Channel Letters are Instrumental in Three-Dimensional Advertising The channel letter is the workhorse of building front marketing in Fulton County. There are several options open to you. Front-lit models. The light turns on after dark and emphasizes the colors of the lettering. It makes branding a snap. Halo-lit lettering. We mount the letters with two-inch standoffs. After dark, the illumination turns on, escapes through the backs, and reflects off the façade. As a result, it bathes the individual style elements in a soft halo of light. Combination setup. We install additional LEDs to let the light escape through the front and back at full strength. It gives you the best of both worlds. Installation methods depend in large part on your façade and your lease. Some building management companies do not allow flush mounts. In other cases, it is impossible for us to get to the backs of the lettering from behind the wall. In these situations, we recommend a raceway installation. It uses an elongated box that contains the light equipment. It mounts easily with just a few screws. Next, we install the letters to the box’s front. To ensure that the raceway does not detract from the good looks of the lettering, we paint it in the façade’s colors. Pair the channel letters with a lightbox cabinet to feature your logo. Lightbox Cabinets Offer Additional Display Opportunities The majority of box cabinets are rectangular. However, you do not have to limit yourself to this appearance. Some business clients have had excellent success with cabinets that we shaped into niche-specific images. Others opted to have the setup mimic their corporate symbols. Next, we close the front of the box with a polycarbonate facing. We can imprint it directly with your information. A vinyl overlay is another good choice. You might also ask us to emboss the lettering for a 3D impact. Include your company’s name, logo, and other information that you want consumers to see. Contact us today to learn more about outdoor building signs for Fulton County GA, business...

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Top 3 Reasons to Update Your Indoor and Outdoor Signs

Posted by on Jul 5, 2018 in Blog, Exterior Signs, Interior Signs for Atlanta GA Professional Buildings | Comments Off on Top 3 Reasons to Update Your Indoor and Outdoor Signs

Some of the lights in your outdoor signs are not working so well any longer. There are some cracks around the edges, the marker looks weathered, and the sign looks like it has seen better days. These are all telltale signs that it is high time for an upgrade. However, there are less obvious – but just as persuasive – reasons that now is the time to update your indoor and outdoor signs. 1. The Initial Sign Was Big on Budget-Friendly but Small on Brand-Specific Maybe you initially had to pinch pennies to open your location. You knew that you needed a sign. However, with finances being tight, you did not invest in the quality that your message deserves. If this applies to your outdoor signs, now is an excellent time to make the upgrade. These signs are among the first branding and marketing materials that consumers see. If a sign looks “cheap,” it does not send the message that you want. Of course, you do not have to spend a mint to have a great-looking sign. Case in point is the setup of a pylon marker that features contemporary acrylic plaques with the corporate brand colors of the individual businesses. 2. The Sign Was Top of the Line in the 1980s But Is Outdated Now Contemporary signage attracts today’s consumer base. Even though a sign may have been exactly what you needed a few decades ago, it may no longer hold the same appeal for today’s preferences. You frequently see these situations with monument signs. The HOA orders a monument for an established neighborhood. After a few decades, it gets harder and harder to have new people move in. A change of signage could make the neighborhood more appealing to contemporary house hunters. Something as simple as a dimensional letter panel paired with the traditional brick and mortar setup could be precisely what you need. 3. Your Brand Message Changed Somewhere along the Line Branding is a major component of successful signage displays. The brand message helps the prospective customer find common ground that makes doing business with you the right decision. However, many companies rebrand at some point. If your sign no longer reflects your brand message, it is time for a change. This understanding applies to signs on the outside as well as on the inside. For example, if you changed the focus of your law practice, it makes sense to upgrade your lobby sign as well. The same goes for changes in colors and fonts. You want your customer to recognize your brand and connect it to the information they saw in print ads or on the website. How to Update Your Indoor and Outdoor Signs Discuss your plans with our sign shop’s team. We help you find the most cost-effective way of making the switch. In some cases, doing so means an upgrade of a sign’s front. In other situations, you may need to replace the entire product. Contact us today to find out what your options are and to get started on your...

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Willis Group Real Estate Professionals Bring in New Business with Exterior HDU Signs

Posted by on Mar 1, 2018 in Blog, Exterior Signs, HDU Panel Signs, Lobby Signs | Comments Off on Willis Group Real Estate Professionals Bring in New Business with Exterior HDU Signs

When we got a call from Willis Group Real Estate, the management team wanted to discuss the combination of interior lobby signage and exterior HDU signs. The goal was to present consumers with an eye-catching display that would turn heads. Could we help this company bring in more foot traffic and expertly present its brand message? You bet! Signage Suite Identifies the Company and Its Brand Message After discussing the signage design with the client, we prepared high-density urethane (HDU) signs for the exterior. They look a lot like metal plaques. In fact, from a distance, it is difficult to tell the difference. Come a bit closer, and you notice the raised lettering that spells out the various branches of the Willis Group Real Estate firm. We painted the backdrop black to allow the white foreground letters and numerals to pop. On the interior, we put together two lobby signs. They identify the Willis Group as well as Keller Williams Lanier Partners. Both markers feature red and black accents. The client requested custom-painted acrylic, which ensures perfect color matches for either business. With the help of dimensional letters, it was possible to capitalize on the sizing of the walls for an ideal display setup. The combination of signs now works well to attract attention, present a strong brand message, and advertise the company. HDU Products are Ideal for Building Signs Our clients like HDU because it lets us combine artistry with versatility. The manmade product is of no interest to insects, which leave it alone. It also does not weather like wood. Moisture cannot soak into the material and lead to rot or decay. At the same time, it is less expensive than metal plaques. In short, what is there not to love about HDU? We can use the material to create three-dimensional signs that bring your name and logo to life. We can route it, carve it, or sandblast it. In fact, sandblasting HDU is an excellent method for adding various textures to the foreground and background. Once this process finishes, we paint the product to your specifications. Many clients like the matte black backdrop, but some prefer a high-gloss finish that leads to eye-catching displays. An Excellent Option for Details in Displays Look closely at the signage for Willis Group Real Estate, and you notice the crisp nature of the lettering. Even from the street, these signs are easy to read. This is due to the combination of high-contrast colors and a crisp featuring of the letters. By flush mounting the signage to the façade, the markers create an excellent contrast from the color of the wall. Doing so heightens the clarity of the messages even more. Is it Time for Exterior HDU Signs at Your Location? Take a page from the playbook of Willis Group Real Estate, and make your next building sign a high-density urethane board. We help you to envision the look of the finished product before we start carving. In fact, discuss your plans with our experts today to learn more about your options! Meridian Signs & Graphics serves members of the business...

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