Boost Name Recognition and Product Awareness with Contractor Vehicle Graphics in Cumming GA

Posted by on Nov 21, 2017 in Blog, Contractor Vehicle Wraps and Graphics, Vehicle Graphics, Vehicle Wraps and Graphics | Comments Off on Boost Name Recognition and Product Awareness with Contractor Vehicle Graphics in Cumming GA

Located at 5815 Steeplechase Boulevard, Andy Lewis/Hobson Heating & Air has been around since 1973. The company works with residential and commercial clients throughout the area. When the business invested in a new Chevy Silverado work truck, the management team contacted us to discuss the design and installation of contractor vehicle graphics in Cumming GA. Reinforcing Name Recognition and Product Awareness Do members of your customer base know what you do? With a name like Andy Lewis/Hobson Heating & Air, it is pretty clear what line of work you are in. Or is it? For starters, the name does not reveal if this business works with residential or commercial clients. Moreover, the name does not say why doing business with this company – versus another one – is advantageous for the consumer. So, we expanded on the information. In addition to providing the name, website address, phone number, and logo, there is a menu of services. It spells out that the company handles sales and service, installation, maintenance, and residential service calls. The services menu is on both sides of the truck. On the tailgate, we limited the information to present a name and contact details. When the contractor now takes the vehicle on the road, it reinforces name recognition and ensures that prospective clients know what services the business offers. The Importance of a Services Menu Plenty of HVAC companies maintain products and service them on a regular basis. A few also handle the sales. This is a specialty service because it requires the expert to recognize the customer’s needs and match them with available technology. Comparing and contrasting the products so that the options make sense to the consumer is vital. This aspect of the business calls for more than mere salesmanship and technical know-how. It requires an understanding of the consumer’s current and future needs. By outlining that the business handles this aspect of the trade, clients feel comfortable calling the company for advice. It is this setup that makes the services menu such a vital addition to a vehicle graphics setup. Although it is tempting to forgo the information to save a few dollars on vinyl and labor, remember that the details you put there can bring in new customers. Also, by boosting product awareness, you indirectly support brand knowledge. You become known as the contractor that offers a specific type of service. This is an invaluable addition to a brand persona. It positions you competitively among others in the same niche. At the same time, you underscore why doing business with you makes more sense than going to the competition. This level of branding creates the consumer buy-in that results in long-lasting professional relationships. Get Your Contractor Vehicle Graphics in Cumming GA You do not have to operate an HVAC shop to reap the benefits that vehicle graphics provide to a contracting business. Whether you select a full or partial wrap, opt for the graphics and lettering package, or want to try out a spot graphic, our experts can help. Contact us today to find out...

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Vehicle Graphics in Cumming GA Boost Brand for ReNew Steam Clean!

Posted by on Apr 4, 2017 in Blog, Contractor Vehicle Wraps and Graphics, Truck Lettering, Vehicle Vnyl Lettering | Comments Off on Vehicle Graphics in Cumming GA Boost Brand for ReNew Steam Clean!

ReNew Steam Clean is a Cumming, GA, company that performs residential and commercial carpet cleaning. Other areas of expertise include the cleaning of upholstery and tile flooring. When the business added a new van to its fleet, the management team contacted our experts to discuss the addition of vehicle graphics in Cumming GA. An Eye-catching Look with a Brand-focused Display After consulting with our client, we designed a product that starts with a black base color. Next, we added graphics that feature the company’s name and logo in its iconic blue and green colors. Toward the rear of the van, we added a services menu that highlights some of the jobs the company takes on. Underneath the name and logo presentation, we ensured that consumers would immediately see the contact information, a website address, and the niche explanation that identifies the company as serving commercial as well as residential customers. For a business differentiation, the client requested lettering that identifies ReNew Steam Clean as a licensed and insured company. What Makes a Graphics Package Work so Well? Do you remember the last time you were stuck in traffic or at a red light? You looked around and noticed the other vehicles that were waiting with you. You might have even seen a car, truck, or van that featured a graphics package. When these products show well-designed graphics and unusual lettering, you typically spend your time taking in the message. Clearly, the ability to take a marketing message on the road and turn your advertisement into a moving billboard is a huge advantage when considering the alternative of stationary posters. The latter are at the mercy of traffic going past them. To maximize the benefits of vehicle graphics as well as full or partial wraps, there are a few tips to consider. Choose your message. For ReNew Steam Clean, the message was a brand introduction. For your company, it might be an advertisement for a product or service. Stand out in all the right ways. Your name, logo, and contact information is the fundamental component of any graphics package. But also consider a services menu, niche explanation, and differentiation. The latter underscores how you eclipse the competition. It answers why consumers should call you rather than a competitor. Consider add-ons. For rear and rear side windows, you could continue your advertising message with perforated vinyl. It allows you to see outside, but it shows those on the exterior your advertising message. Another option is a decal in the shape of a QR (quick response) code. It provides a link from the vehicle’s graphics to your online presence. Send the consumer to your website via an optimized splash page. How to Order Your Vehicle Graphics in Cumming GA Contact the business sign experts at Meridian Signs and Graphics. Doing business out of 433 Canton Road in Cumming, GA, we serve the business communities in and around Atlanta, Alpharetta, Cumming, Roswell, Johns Creek, Milton, Duluth, Canton, Marietta, and all across Fulton County. Call us today to set up a consultation appointment and request a free quote! Save Save...

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