Use a Commercial Sign Company for Your Franchise Signage in Atlanta!

Posted by on Dec 23, 2019 in Blog, Branding, Exterior Signs | Comments Off on Use a Commercial Sign Company for Your Franchise Signage in Atlanta!

Any business that wants to attract attention needs the proper signage. Franchises are no exception. Most importantly, it would be best if you had not only the markers on the exterior but also targeted brand-defining signs on the interior. Our sign shop can assist you with all of your franchise signage in Atlanta and the surrounding areas. The Advantage of Dealing with Your Local Sign Shop We design, produce, and install our products. Therefore, we have full control over the quality of the finished signage. Moreover, you always have someone local to ask questions. If there is a repair need, we can come right over. Of course, dealing with our sign shop has other advantages, too. For example, you will probably need additional signage as time goes on. Special offers, seasonal products, and quick-turnaround advertisements enable you to be nimble. You can preempt the competition. By working with us locally, you are always on top of your signage needs. Your franchise owner will most likely offer you some suggestions for working with a local-to-them sign shop. Although this is probably an excellent venue, consider the distance. They can produce and manufacture the product, but you would be on the hook for installation. Moreover, you would have to handle the permitting process. Our experts take on all of these challenges – and more! Transforming a Marketing Message into Conforming Signage Products Our technicians have ample experience working with specs. We can meet the requirements that your franchisor sets forth. Similarly, we can work with the specs that the company sends you. In this way, we guarantee an identical color, font, and size match that identifies you as a licensed franchise. Typical Franchise Signage in Atlanta What are the products that most first-time franchise owners order from us? Building signs. The building sign assists the consumer with wayfinding. Moreover, it identifies the name of the company. Your franchisor will dictate whether you use a channel letter, dimensional letter, or lightbox cabinet sign. Our technicians ensure the proper permitting and installation that works well with your façade. Brand-builders. We consider these the window graphics that expand on the message your building sign sends. However, it does not end there. There is also the lobby sign that stands for your company’s values. It communicates what makes you stand out. In many ways, it is a smaller version of the building sign. Wayfinding signs. Because consumers want to be able to find their ways around without assistance, it is essential to have branded wayfinding signs in place. These include the monument sign at the entrance to the parking lot, the post and panel sign that identifies the direction to the door, and even interior signs that assist shoppers with finding departments or offices. When you need franchise signs that help you stand out in all the right ways, connect with our sign experts. We show you the many ways that signage can make a difference for your franchise. Moreover, we gladly visit your location for a site survey, which helps us provide you with installation information. Contact us today to schedule an...

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Retractable Banner Stands in Atlanta Have More Uses Than You Think!

Posted by on Sep 4, 2019 in Banners, Blog, Branding | Comments Off on Retractable Banner Stands in Atlanta Have More Uses Than You Think!

Meridian Signs & Graphics routinely works with companies that are commissioning retractable banner stands in Atlanta. Most of these clients plan to use the signage for trade shows. Moreover, this is where you typically notice them. That said, did you know that you do not have to put your banner stands in storage after the expo? Instead, use them for a host of functions in and around your venue. Brand Awareness Building among Employees You spend a lot of time and money on advertising your products to the public. However, do your employees know what your company is all about? Do they have the talking points they need to carry on a brand-centered conversation with an inquisitive consumer? A retractable banner stand in the employee lounge can make a world of difference. Product knowledge. Help workers get the details right about the products that they represent. Showcase the types of ads you might be thinking of running before you actually publish them. The use of banner stands is ideal for this purpose. Application suggestions. Employees learn more about products and what they could be used for. Visual cues make it possible to combine the written ad collateral with the pictures for more comprehensive brand awareness. Name recognition. Do the names of your products roll off employees’ tongues? If not, you need to ensure that they know everything your company sells, manufactures, or represents. Banners are best because you can switch them out when your product focus changes. Boosts to Brand Knowledge Invite Investors and Customers to Sign Up Consumers might already have a general idea of what your business is all about. However, you may need that little bit of extra sales collateral to get them to sign up. Banners in the lobby and conference room areas can be instrumental in helping people understand your company’s overall popularity and appeal. Most importantly, they build brand knowledge by combining your name’s mention with the product or service intricacies you offer. Consumer Education Increases Interest in a Product or Service You probably use these types of banners at the trade show. They flank your booth and funnel consumers to your table. However, envision now a similar display in your lobby. Only, in this case, the goal is not to visit the stand and sign up. Rather, the goal is to educate the customer who is waiting for an appointment with a sales representative. Doing so gets the conversation off to a great start. Most importantly, it could be the conversation starter your representative needs to start selling. Do You Need New Retractable Banner Stands in Atlanta? Meridian Signs and Graphics is headquartered in Cumming GA. We serve the business communities in and around Atlanta, Alpharetta, Canton, Cumming, Roswell, Johns Creek, Milton, Duluth, Marietta, Fulton County, and Forsyth County. When you need retractable banner stands, our specialists can help. We gladly create something new from the ground up or work with sales collateral that you already have to put together larger than life looks. Specify if you want single or double-sided banners. Schedule a design consultation...

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Andrew Precast Solutions LLC Brands with Trailer Graphics in Cumming GA

Posted by on Dec 6, 2018 in Blog, Branding, Vehicle Graphics | Comments Off on Andrew Precast Solutions LLC Brands with Trailer Graphics in Cumming GA

Located in Cumming, Andrew Precast Solutions LLC is a full-service contractor who offers precast restoration. The company will patch, repair, and pressure-wash your building. Since the crew transports supplies with a trailer, the firm’s management team contacted our sign shop to discuss the design, fabrication, and installation of trailer graphics in Cumming GA. Branding a Trailer while Advertising Services The trailer itself has black sides with silver trim. We worked with the client to put together a graphics package that includes the company’s name and logo as well as a niche explanation of services. In the process, the firm succeeds in communicating its brand message while advertising what it does. Most importantly, it provides three ways of getting in contact, which makes it easy for the consumer to connect with Andrew Precast Solutions LLC. Information to Include in a Vehicle Graphics Setup We recommend presenting your company to newcomers as well as established customers. Doing so ensures that your target demographic knows what your company is all about. Prospective customers form an accurate sense of brand awareness while those with whom you have done business before deepen their understanding of brand knowledge. There are several ways to accomplish this step. Niche differentiation. What makes you different from the closest competitor? For some companies, it is a 24-hour availability. For others, an extensive services or products menu surpasses what competitors in the niche offer. It is always a good idea to incorporate this information into a vehicle graphics design. Corporate persona. Your company’s name and logo are essential. Choose a color combination that stands out. Most importantly, let it mimic what your customers would see online when visiting the company’s website or social media pages. Taglines. These little jingles are great to expand on the name recognition of any business. It could be a motto, saying, or a clever play on words that acts as a mnemonic device to make the company’s name more memorable. Many of our clients have had excellent success when adding this information to the sides of their vehicles or trailers. Who Benefits from Using Trailer Graphics in Cumming GA? Construction companies are at the forefront of businesses that benefit from this advertising tool. That said, other types of companies also see many advantages from participating in mobile marketing. Cases in point are service providers such as caterers, dry cleaners, and after-school programs. Other trades that advertise in this manner include roofers, window installers, and appliance technicians. Many of these types of firms rely on trailers to haul equipment and products. Because these trailers stand out whether you are in traffic or parked in front of a customer’s home, it makes sense to use the sides as advertising and branding tools. Our sign shop routinely works with clients who already have a set of images that they would like to use. That said, we can design something entirely new that portrays your corporate persona to its full advantage. Contact us today to get started on a graphics...

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Can We Make a Case for Using Blade Signs at Your Business? Yes!

Posted by on Jun 26, 2018 in Blog, Branding, Business Signs | Comments Off on Can We Make a Case for Using Blade Signs at Your Business? Yes!

The blade sign is the quintessential pub building marker. It attaches perpendicular to the wall. By featuring a business’ information on two sides, it attracts plenty of attention. However, did you know that you do not have to own a pub to consider the use of blade signs at your business? Moreover, it is possible to include these signage products outside instead of the more traditional building signs as well as on the inside for a broad range of applications. Brand Your Business with the Display of Corporate Colors and Symbols Unlike a standard building sign that mounts flat to the wall of your venue, the blade juts out. It is a highly visible presence of your brand message. Show off your company’s name and logo with a routed high-density urethane (HDU) panel that we paint to match your tones. The routing allows for three-dimensional presentations of some of the sign’s style elements such as the lettering. We can install it with an ornamental iron arm to your façade. Make Wayfinding Easy in Busy Hallways Hospitals, schools, and department stores deal with plenty of foot traffic on a daily basis. Help your customers or clients to find their ways around with ease. Installing blade signs above the heads of everyone lets you signal the availability of information booths, entrances, and departments. We recommend ordering all the wayfinding signs you need at once. Doing so allows us to create a set of markers that harmonize and change the overall character of your location. Illumination is an Option for Some Blade Signs Material choices for blade signs typically include HDU, acrylic, metal, and snap frames with printed inserts. That said, you do not have to limit yourself if you want to add lighting options. Lightbox cabinets. Our team can put together lightbox cabinets for interior as well as exterior use. LEDs make the information light up. These products are ideally suited for building signs, wayfinding products, and advertisements. Push-through lettering. Combine metal with acrylic for the display of push-through letters. We use LEDs to let the light come through the letters only. This appearance is contemporary and appeals to a broad range of consumers. Halo illumination. By allowing the sign’s material to jut out past its core, we can include lights that then create a halo around the form. This look is attractive, a little avant-garde, and makes it easy to stand out. How to Include Blade Signs at Your Business These signs are easy to integrate into the setup you already have at this time. We assist you with the project by starting with a site survey. This process enables us to provide you with detailed recommendations for size, shape, and overall appearance. If you are thinking of shaking up the way your venue looks, this is most certainly the way to go. For the business owner who wants to integrate the sign with already existing markers, our team will recommend specific design details that make the look work. Contact us today to get started on your...

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Boosting Brand Exposure with Retail Signage? Yes, You Can!

Posted by on May 29, 2018 in A-Frame Signs, Blog, Branding, Window Graphics | Comments Off on Boosting Brand Exposure with Retail Signage? Yes, You Can!

Statistics prove that boosting brand exposure with retail signage is possible. On the flipside, it also demonstrates that failing to put up the right signage products can result in missed sales opportunities. You only have one chance at making a great first impression. How does your sign setup stack up? What Statistics Say about Signage Sign Research has devoted time and energy to the study of sign effectiveness. Its findings are telling. Size matters. About 54 percent of shoppers report driving past a business because the signage was either too small or too difficult to understand. This finding is not an age problem. All demographics showed this consumer behavior. Signs affect the impulse stop. Bringing in new shoppers is crucial to the continued success of your business. The right sign can do just that. In fact, 33 percent of interviewed consumers stated that they became first-time shoppers at a new venue because of a sign. Signage leads to assumptions. A good-quality sign that hits all the right notes can have a positive impact on the way a consumer perceives your brand. The opposite is true, too. About 38.5 percent of shoppers explained that they formed an opinion about a business only because of the signage’s quality. Typical Sign Mistakes and Their Fixes Consumers do not like outdated, broken, or simply weathered signs. They make a bad impression. Have our sign shop help you with a refurbishing of your existing signage setup. Whether it is a fresh coat of paint, a new acrylic facing, or a re-branding, our technicians can help. Shoppers like to see a mix of signs. Too many business owners put all their eggs in one basket. They invest heavily in a great building sign but then neglect to dress up the windows. Support signage makes a significant impact on the way consumers interact with your brand. Add A-frames, window graphics, and other products to your mix for best results. Combining graphics with text works. Statistics prove that not even one in ten prefers non-verbal signs. The right mix catches the eye quickly and then expands on the visual message with text. There are plenty of ways that this can work in the small or large scale, depending on your need. Start Boosting Brand Exposure with Retail Signage Work with our graphic artist to create a signage experience that appeals to your customers. We help you address lettering sizes, signage placement, and proper illumination for an around-the-clock presentation of your brand message. Our expert can also help you choose contrasting colors that make the marker pop on the building’s front. If you already have an idea for your signage setup, discuss your plans with our artist. Did you know that 48 percent of survey respondents did not like letters that were displayed in a fancy font? These same respondents also did not like spacing that was too close for visual aesthetics. We can help you avoid this problem so that passersby and motorists can take in your message. Contact us today to get...

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