Boosting Brand Exposure with Retail Signage? Yes, You Can!

Posted by on May 29, 2018 in A-Frame Signs, Blog, Branding, Window Graphics | Comments Off on Boosting Brand Exposure with Retail Signage? Yes, You Can!

Statistics prove that boosting brand exposure with retail signage is possible. On the flipside, it also demonstrates that failing to put up the right signage products can result in missed sales opportunities. You only have one chance at making a great first impression. How does your sign setup stack up?

What Statistics Say about Signage

Boosting Brand Exposure with Retail Signage

Sign Research has devoted time and energy to the study of sign effectiveness. Its findings are telling.

  • Size matters. About 54 percent of shoppers report driving past a business because the signage was either too small or too difficult to understand. This finding is not an age problem. All demographics showed this consumer behavior.
  • Signs affect the impulse stop. Bringing in new shoppers is crucial to the continued success of your business. The right sign can do just that. In fact, 33 percent of interviewed consumers stated that they became first-time shoppers at a new venue because of a sign.
  • Signage leads to assumptions. A good-quality sign that hits all the right notes can have a positive impact on the way a consumer perceives your brand. The opposite is true, too. About 38.5 percent of shoppers explained that they formed an opinion about a business only because of the signage’s quality.

Typical Sign Mistakes and Their Fixes

Boosting Brand Exposure with Retail SignageConsumers do not like outdated, broken, or simply weathered signs. They make a bad impression. Have our sign shop help you with a refurbishing of your existing signage setup. Whether it is a fresh coat of paint, a new acrylic facing, or a re-branding, our technicians can help.

Shoppers like to see a mix of signs. Too many business owners put all their eggs in one basket. They invest heavily in a great building sign but then neglect to dress up the windows. Support signage makes a significant impact on the way consumers interact with your brand. Add A-frames, window graphics, and other products to your mix for best results.

Combining graphics with text works. Statistics prove that not even one in ten prefers non-verbal signs. The right mix catches the eye quickly and then expands on the visual message with text. There are plenty of ways that this can work in the small or large scale, depending on your need.

Start Boosting Brand Exposure with Retail Signage

Boosting Brand Exposure with Retail SignageWork with our graphic artist to create a signage experience that appeals to your customers. We help you address lettering sizes, signage placement, and proper illumination for an around-the-clock presentation of your brand message. Our expert can also help you choose contrasting colors that make the marker pop on the building’s front.

If you already have an idea for your signage setup, discuss your plans with our artist. Did you know that 48 percent of survey respondents did not like letters that were displayed in a fancy font? These same respondents also did not like spacing that was too close for visual aesthetics. We can help you avoid this problem so that passersby and motorists can take in your message.

Contact us today to get started!

Boosting Brand Exposure with Retail Signage