Boost Name Recognition and Product Awareness with Contractor Vehicle Graphics in Cumming GA

Posted by on Nov 21, 2017 in Blog, Contractor Vehicle Wraps and Graphics, Vehicle Graphics, Vehicle Wraps and Graphics | Comments Off on Boost Name Recognition and Product Awareness with Contractor Vehicle Graphics in Cumming GA

Located at 5815 Steeplechase Boulevard, Andy Lewis/Hobson Heating & Air has been around since 1973. The company works with residential and commercial clients throughout the area. When the business invested in a new Chevy Silverado work truck, the management team contacted us to discuss the design and installation of contractor vehicle graphics in Cumming GA.

Reinforcing Name Recognition and Product Awareness

contractor vehicle graphics in Cumming GADo members of your customer base know what you do? With a name like Andy Lewis/Hobson Heating & Air, it is pretty clear what line of work you are in. Or is it? For starters, the name does not reveal if this business works with residential or commercial clients. Moreover, the name does not say why doing business with this company – versus another one – is advantageous for the consumer.

So, we expanded on the information. In addition to providing the name, website address, phone number, and logo, there is a menu of services. It spells out that the company handles sales and service, installation, maintenance, and residential service calls. The services menu is on both sides of the truck. On the tailgate, we limited the information to present a name and contact details. When the contractor now takes the vehicle on the road, it reinforces name recognition and ensures that prospective clients know what services the business offers.

The Importance of a Services Menu

contractor vehicle graphics in Cumming GAPlenty of HVAC companies maintain products and service them on a regular basis. A few also handle the sales. This is a specialty service because it requires the expert to recognize the customer’s needs and match them with available technology. Comparing and contrasting the products so that the options make sense to the consumer is vital. This aspect of the business calls for more than mere salesmanship and technical know-how. It requires an understanding of the consumer’s current and future needs.

By outlining that the business handles this aspect of the trade, clients feel comfortable calling the company for advice. It is this setup that makes the services menu such a vital addition to a vehicle graphics setup. Although it is tempting to forgo the information to save a few dollars on vinyl and labor, remember that the details you put there can bring in new customers.

Also, by boosting product awareness, you indirectly support brand knowledge. You become known as the contractor that offers a specific type of service. This is an invaluable addition to a brand persona. It positions you competitively among others in the same niche. At the same time, you underscore why doing business with you makes more sense than going to the competition. This level of branding creates the consumer buy-in that results in long-lasting professional relationships.

Get Your Contractor Vehicle Graphics in Cumming GA

contractor vehicle graphics in Cumming GAYou do not have to operate an HVAC shop to reap the benefits that vehicle graphics provide to a contracting business. Whether you select a full or partial wrap, opt for the graphics and lettering package, or want to try out a spot graphic, our experts can help. Contact us today to find out more.

contractor vehicle graphics in Cumming GA