4TH of July Sale Signs for Your Retail or Service Business

Posted by on Jun 14, 2018 in Banners, Blog, Business Signs | Comments Off on 4TH of July Sale Signs for Your Retail or Service Business

It is not too late to order sale signs for your retail or service business before the big Independence Day extravaganza. The days leading up to the event are just as crucial as the days – and even the weekend – afterward. Here are some options to consider.

Pair Services with Products to Offer Something Unusual (and advertise them on your windows)

Signs for Your Retail or Service BusinessDuring the winter holiday shopping season, you might offer gift-wrapping or shipping. For July 4th sales, consider summer-specific services or products that will pair well with what you provide. It sets you apart from the competition, which may only offer a deal but fails to provide a value-added component.

Examples could include complimentary car washes at dealerships or half-off water park tickets. Advertise these service and product pairings with window graphics. Temporary cling stickers are good options. Put them over or around the long-term window graphics that you already have in place.

Banner Stands are Excellent Points of Purchase Signs

Signs for Your Retail or Service BusinessOn the inside, advertise your July 4th sale with retractable banner stands. If you plan to repeat this sale on an annual basis, think long-term when designing the signage. For example, you might offer a buy-two-get-one-free marketing setup that you can run year after year. Repeat the information on window posters or tabletop signs. Doing so ensures that your customers see the same ad multiple times while inside your venue. Since the marketing opportunity for Independence Day sales is short, flood your location with applicable signage.

Combine the Colors of the Holiday with the Printed Word

Signs for Your Retail or Service BusinessWindow posters, banners, and point of sale signs are excellent opportunities to encourage foot traffic and impulse buys. Many clients have had remarkable success by giving the nod to the Independence Day holiday with color selections. Examples include red, white, and blue elements in your banner. Add stars. This is one case where switching the color of the print is a good thing. It gets your shoppers in the mood to participate in the sale. When you offer seasonal specials, this presentation has the most significant impact.

Attention Getters Make a Difference

Courting the impulse stop is an excellent way of bringing in shoppers who might not usually enter your storefront. Attention getters must catch the eyes of passersby and encourage them to find out more about you. Good options include A-frame signs that you place in the flow of traffic on the sidewalk in front of your establishment. Place flags on the median, where the movement catches the eyes of drivers. If you rarely display banners, add one now to signify the fact that there is something unusual going on inside.

Call Today to Order Sale Signs for Your Retail or Service Business

There is still time to take advantage of the Independence Day sales opportunities that so many consumers have come to expect around the holiday. Contact our graphic artist to discuss the design of your product. We work with you to create the right setup so you can eclipse your competition. Contact us today to get started.

Signs for Your Retail or Service Business